Sustainable Luxury and Social Entrepreneurship

Stories from the Pioneers

Miguel Angel Gardetti, María Eugenia Girón (Herausgeber)

Buch | Hardcover

142 Seiten

2014
Greenleaf Publishing (Verlag)
978-1-78353-149-3 (ISBN)

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This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.

The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

MIGUEL ANGEL GARDETTI founded and is head of the Center for Study of Sustainable Luxury, Argentina. MARÍA EUGENIA GIRÓN has 18 years' experience in the luxury industry as an executive, investor, professor and author.

Foreword

Oskar Metsavaht (OSKLEN founder and CEO)

Acknowledgements

Sustainable luxury: Stories from the pioneers

María Eugenia Girón (director of Mastercard and IE Business School Premium and Prestige Market Observatory)

Stories from the social pioneers in the sustainable luxury sector: A conceptual vision

Miguel Angel Gardetti (Director of the Center for Studies on Sustainable Luxury)

1. Elvis & Kresse, UK

Kresse Wesling (company founder and director)

2. The IOU Project, Spain

Kavita Parmar (company founder and director)

3. Aïny Savoirs Des Peuple, France

Daniel Joutard (company founder and director)

4. Pachacuti, UK

Carry Somers (company founder and director)

5. We Are Knitters, Spain

María José Marín (company co-founder and director)

6. Positive Luxury, UK

Diana Verde Nieto (company founder and director)

7. Bottletop, UK

Oliver Wayman and Cameron Saul (company founders and directors)

8. Big Blue Bike, USA

Shudhan Kohli (company founder and director)

9. Estancia Peuma Hue, Argentina

Evelyn Hoter (company founder and director)

About the editors

Erscheint lt. Verlag	15.5.2014
Verlagsort	Saltaire
Sprache	englisch
Maße	234 x 156 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-78353-149-5 / 1783531495
ISBN-13	978-1-78353-149-3 / 9781783531493
Zustand	Neuware