The Making of a Status Symbol
A Business History of Rolex
Seiten
2025
Manchester University Press (Verlag)
978-1-5261-8841-0 (ISBN)
Manchester University Press (Verlag)
978-1-5261-8841-0 (ISBN)
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
Discover the fascinating story behind Rolex, the world’s most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.
Challenging the myth that Rolex’s dominance is solely due to superior craftsmanship, Donzé reveals the brand’s strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.
This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you’re a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success. -- .
Discover the fascinating story behind Rolex, the world’s most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.
Challenging the myth that Rolex’s dominance is solely due to superior craftsmanship, Donzé reveals the brand’s strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.
This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you’re a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success. -- .
Pierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg -- .
Introduction
Part I: The Swiss technical excellence (1900–45)
1 Hans Wilsdorf’s early career
2 Development of the Oyster (1920–45)
3 The mass production of chronometers (1920–15)
4 Communication and marketing positioning (1920–45)
Part II: The creation of new collections (1945–60)
5 Designing iconic products
6 The start of a fruitful collaboration
Part III: Embodying individual success (1960–2020)
7 Rolex becomes world number one (1960–90)
8 Rolex and the changing luxury goods industry (since 1990)
Conclusion
Index -- .
| Erscheinungsdatum | 06.05.2025 |
|---|---|
| Zusatzinfo | 56 black & white illustrations |
| Verlagsort | Manchester |
| Sprache | englisch |
| Maße | 216 x 138 mm |
| Gewicht | 322 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Kunst / Musik / Theater ► Kunstgeschichte / Kunststile | |
| Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte | |
| ISBN-10 | 1-5261-8841-4 / 1526188414 |
| ISBN-13 | 978-1-5261-8841-0 / 9781526188410 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Hardcover (2025)
C.H.Beck (Verlag)
CHF 39,20
