Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel
The Brilliant Launch and Sudden Collapse of the Monitor Channel
Seiten
1998
Routledge (Verlag)
978-0-7656-0315-9 (ISBN)
Routledge (Verlag)
978-0-7656-0315-9 (ISBN)
Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
Susan Bridge
Chapter 1 The Changing Business of News; Chapter 2 Tradition Is Not Enough; Chapter 3 Renewed Vision; Chapter 4 Sharpened Focus; Chapter 5 Setting the Course; Chapter 6 Launch!; Chapter 7 Clouds; Chapter 8 Collapse; Chapter 9 Perspective; Chapter 10 Epilogue Notes;
| Erscheint lt. Verlag | 25.6.1998 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 566 g |
| Themenwelt | Geschichte ► Allgemeine Geschichte ► Zeitgeschichte |
| Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte | |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| ISBN-10 | 0-7656-0315-2 / 0765603152 |
| ISBN-13 | 978-0-7656-0315-9 / 9780765603159 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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