Sonic Boom

Joel Beckerman, Tyler Gray (Autoren)

Buch | Softcover

208 Seiten

2015
Mariner Books (Verlag)
978-0-544-57016-0 (ISBN)

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In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.

But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.

JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT&T. TYLER GRAY is an editorial director for Fast Company Media and the author of The Hit Charade.

Erscheint lt. Verlag	28.6.2023
Zusatzinfo	1 black and white illustration
Sprache	englisch
Maße	135 x 203 mm
Themenwelt	Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika
	Kunst / Musik / Theater ► Musik ► Musiktheorie / Musiklehre
	Geisteswissenschaften ► Psychologie ► Sozialpsychologie
	Sozialwissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-544-57016-2 / 0544570162
ISBN-13	978-0-544-57016-0 / 9780544570160
Zustand	Neuware