Google Speaks
John Wiley & Sons Inc (Verlag)
978-0-470-39854-8 (ISBN)
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In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States.
Following in the footsteps of Warren Buffett Speaks and Jack Welch Speakswhich contain a conversational style that successfully captures the essence of these business leadersGoogle Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years.
Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Pagefor example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billionand details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA.
In addition to examining Google's breakthrough business strategies and new business modelswhich have transformed online advertising and changed the way we look at corporate responsibility and employee relationsLowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"?
What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.
JANET LOWE is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.
Acknowledgments xiii
Introduction 1
The Google Guys 13
Sergey Brin 13
Russian Roots 13
American Passage 14
Educating Sergey 15
The Road to Stanford 15
Boy Genius to Adult Genius 16
Wedding on a Caribbean Sand Bar 17
23andMe 18
Flying High 20
Larry Page 21
Cradled in a Computer Culture 22
Nikola Tesla, Page’s Hero 23
Tesla’s Story 24
The Tesla Car 25
Motivated by Montessori 26
The Leadership Program 27
The Solar Racer 28
Go West, Larry 28
Lego-centricity 29
Mensa Boy 30
Larry Gets Married 30
The X-Prize 31
No More Laundry 32
The Power of Partnership 33
Forging the Stanford Connection 35
A Creative Environment 35
A Poignant History 37
An Academic or an Entrepreneur? 39
A Grim Goodbye 39
Networking at Its Best 40
Burning Man 42
Adult Supervision 44
The Collective Wisdom of Silicon Valley 45
He’s Been the Rock; They’ve Been the Rockets 46
A Man of Influence 47
Climbing a Different Kind of Mountain 50
In The Beginning 51
The Ultimate Search Engine 55
Not Inventing, but Improving Upon 57
Look Around You for Inspiration 59
How Search Works 60
Platform Power 63
Open Platform 66
Google By Any Other Name 68
A Blessed Blunder 68
From Noun to Verb 69
Playing with the Name 70
The Google Logo 71
The Google Doodle 72
Google Zeitgeist 74
A Company is Born 78
Yahoo! Drew the Map 79
The Requisite Garage 81
The Venture Capitalists 83
The Elusive Business Plan 86
Investing in Wild Ideas 88
Good Ideas Put to Good Use 91
Dealing with Dark Matter 91
Aversion to Advertising 93
Advertising that Delivers Results 95
Two Ways to Advertise:
AdWords and AdSense 96
Extending the Google Reach 100
The Science of Advertising 101
Google Didn’t Advertise Itself—at First 101
Birth of the Google Economy 104
Going Public 106
“We’re Different” 109
The Dutch Auction 111
Buffett on Google 113
Berkshire Hathaway’s Share
Structure versus Google’s 114
The Playboy Interview 116
Ten Years Later 118
The Vision 123
Make It Useful 125
The Many Ways to Google 127
Make It Big 132
We Serve the World 133
Make It Fun 135
Google Users Hearken to the Call 138
Don’t Do Evil 139
How Google Defines Evil 140
The Motto Loses Some Shine 143
Can Free Speech Go Too Far? 144
Make It Free 146
Google Culture 148
New Management Style 149
Ten Things Google Has Found to Be True 153
Riding the Long Tail 156
20 Percent Projects 157
Perpetual Beta 159
Fabled Workplace 160
An Alternative Point of View 163
Googleplex 164
Google in Ireland 168
Top Ten Reasons to Work at Google 169
The Battle for Brainpower 171
Guarding the Secrets 177
Google Grows Up 180
Conflicts and Controversy 181
Click Fraud 182
Avoiding—or Not Avoiding—Pornography 184
Privacy Issue 188
Advertising Products 190
Gmail 192
Street View 193
Can They Snoop—and Will They Tell? 197
Hello, Human Rights 200
The Great Chinese Firewall 201
Principles of Freedom 203
Copyright Infringement 205
The Authors’ Revolt 205
Grand Ambitions 206
The Snippet Defense 208
Whose Property Is It, Anyway? 209
All About Advertising 209
The Game-Changing Settlement 210
Lawsuits Everywhere 212
Google Gets an Airplane 218
Google Gets a Satellite 220
Good Citizen Google 223
Google.org—the Philanthropic Part 225
Google and the Environment 227
Renewable Energy Less than Coal 229
Geothermal Power 230
Energy from the Sea 230
Energy-Efficient Googleplex 231
Google’s Future 233
Artificial Intelligence 238
Onward to Web 3.0 241
Cloud Computing 243
YouTube 248
The Google Phone 250
White Spaces 254
The Dominant Power in the Industry? 259
Google, Microsoft, and the Internet Civil War 264
The Battle of Yahoo! 267
Gates on Google 271
Conclusion 273
Lessons from Larry and Sergey 278
The Traits of Those Who Change the World 279
Timeline 281
Glossary 288
Notes 295
Permissions 315
| Verlagsort | New York |
|---|---|
| Sprache | englisch |
| Maße | 135 x 185 mm |
| Gewicht | 349 g |
| Einbandart | gebunden |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Geld / Bank / Börse |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 0-470-39854-X / 047039854X |
| ISBN-13 | 978-0-470-39854-8 / 9780470398548 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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