Renewable Advantage

Crafting Strategy Through Economic Time

Jeffrey Williams (Autor)

Buch | Softcover

272 Seiten

2008
The Free Press (Verlag)
978-1-4165-5123-2 (ISBN)

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The task of continuously renewing a company is the greatest challenge confronting any chief executive. To enable managers to project renewal strategies likely to win in the future, Jeffrey Williams has constructed a dynamic road map of outcomes in what he calls "economic time," based on a ten-year study of growth, decline, and renewal patterns of hundreds of companies in forty-five industries. In this superbly readable book, Williams's revolutionary, award-winning concept of slow-, standard-, and fast-cycle economic time provides a unifying business language that the multicycle manager can use to compare the renewal opportunities of widely diverse products, companies, and markets.
Using examples and studies from companies such as Starbucks, McDonald's, UPS, Compaq, Sony, Merck, Disney, Toyota, IKEA, Microsoft, Sony, Intel, IBM, Johnson & Johnson, Chrysler, and Hewlett-Packard, Williams explains that the key idea in economic time is being able to manage products and organizations according to the speed and means by which economic value arises, decays, and is renewed. The drivers of economic time are isolating mechanisms -- a firm's unique capabilities that lie at the heart of its competitive advantage -- and that, in Williams's framework, "delay" product obsolescence. Building on his intuitively appealing model, Williams describes how his three laws of renewal -- convergence, alignment, and renewal -- provide guidelines by which managers can gain command over strategy in complex, dynamic competitive situations.
Renewable Advantage is not only essential reading but also will become a standard reference for senior and division managers, business scientists and strategists, and general managers in all industries.

Jeffrey R. Williams is professor of strategy at Carnegie-Mellon University Business School, where he is the school's highest-rated speaker and faculty advisor to the school's executive programs. His article "How Sustainable Is Your Competitive Advantage?" won California Management Review's Pacific Telesis Award for improving the practice of management. Some of his consulting clients include IBM, AT&T, National Semiconductor, Bristol-Myers Squibb, Mellon Bank, Holiday Corporation, and Robert Bosch GmbH.

CONTENTS
Preface
Acknowledgments
1. THE ADVENT OF ECONOMIC TIME
What Is Economic Time?
How Do I Know Where I Am in Economic Time?
The Laws of Renewal
Multispeed Competition
2. THE SCALE ORCHESTRATORS
Beyond Scale to Scale Orchestration
Fine Tuning Your Orchestra
Differentiated Cost Leadership
3. THE CHILDREN EATERS
The Gale of Creative Destruction
Spawning and Cannibalizing
How Fast-Cycle Organizations Survive
4. THE NEW ARTISANS
Mighty Fortresses
The Slow-Cycle Growth Puzzle
Staircase Strategies
5. THE THREE LAWS OF RENEWAL
Convergence
Alignment
Renewal
6. ALIGNING STRATEGY WITH INVESTORS
Renewable Success Factors
High-Energy Markets
Options-Rich Managing
When Economic Time Stops
7. MULTICYCLE MANAGEMENT
Multicycle Organizations
Multicycle Core Competencies
8. MANAGING CYCLE SHIFTS
Dynamic Value Chain Analysis
Standard to Fast Cycle
Slow to Fast Cycle
Fast to Standard Cycle
9. INNOVATION: THE ORIGIN OF RENEWAL
Innovation Patterns
Innovation in Economic Time
Personal Renewal -- Your Career
10. CREATING YOUR FUTURE
What We Know
Overcoming Obstacles: Starting the Process
Seven Steps to Renewable Leadership
POSTSCRIPT
NOTES
INDEX

Erscheint lt. Verlag	15.9.2008
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Gewicht	343 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie
ISBN-10	1-4165-5123-9 / 1416551239
ISBN-13	978-1-4165-5123-2 / 9781416551232
Zustand	Neuware