Global

Mike W. Peng (Autor)

Media-Kombination

272 Seiten

2009
South-Western
978-0-324-56070-1 (ISBN)

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Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, "What determines the success and failure of firms around the globe?" This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen.

Part 1: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, and Economics. 3. Emphasizing Cultures, Ethics and Norms. 4. Leveraging Resources and Capabilities. Part 2: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global and Regional Integration. Part 3: STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Making Alliances and Acquisitions Work. 12. Strategizing, Structuring, and Learning Around the World. Part 4: BUILDING FUNCTIONAL EXCELLENCE. 13. Managing Human Resources Globally. 14. Managing Corporate Social Responsibility Globally.

Erscheint lt. Verlag	18.11.2009
Verlagsort	Mason, OH
Sprache	englisch
Maße	216 x 274 mm
Gewicht	720 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-324-56070-2 / 0324560702
ISBN-13	978-0-324-56070-1 / 9780324560701
Zustand	Neuware