Essentials of Business Communication

Mary Ellen Guffey (Autor)

Media-Kombination

560 Seiten

2009 | 8th edition
South-Western
978-0-324-58800-2 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

UNIT 1: COMMUNICATION FOUNDATIONS.
1 Career Success Begins With Communication Skills.
UNIT 2: THE WRITING PROCESS.
2 Planning Business Messages.
3 Composing Business Messages.
4 Revising Business Messages.
UNIT 3: COMMUNICATING AT WORK.
5 Electronic Messages and Memorandums.
6 Positive Messages.
7 Negative Messages.
8 Persuasive Messages.
UNIT 4: REPORTING WORKPLACE DATA.
9 Informal Reports.
10 Formal Reports.
UNIT 5: DEVELOPING TEAM, PROFESSIONAL, AND ETHICS.
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12 Business Presentations.
UNIT 6: EMPLOYMENT COMMUNICATION.
13 The Job Search, Résumés, and Cover Letters.
14 Interviewing and Following Up.
Appendix A Reference Guide to Document Formats.
Appendix B Correction Symbols and Proofreading Marks.
Appendix C Documentation Formats.
Grammar/Mechanics Handbook.

Erscheint lt. Verlag	12.2.2009
Verlagsort	Mason, OH
Sprache	englisch
Maße	218 x 274 mm
Gewicht	1090 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-324-58800-3 / 0324588003
ISBN-13	978-0-324-58800-2 / 9780324588002
Zustand	Neuware