Strategy Bites Back
Financial Times Prentice Hall (Verlag)
9780273721840 (ISBN)
Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.
Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.
Strategy as a Little Black Dress
Forecasting: Whoops!
Management and Magic
Strategy and the Art of Seduction
The Soft Underbelly of Hard Data
Strategy as destiny
Jack Welch on Planning
The Seven Deadly Sins of Planning
Strategy One Step at a Time
and many, many more.
Why not have a good time reading a strategy book for a change?
Henry Mintzberg Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors. He is the Cleghorn Professor of Management Studies at McGill University. Bruce Ahlstrand Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold’em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada. Joseph Lampel Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions. Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).
STRATEGY BITES BACK - CONTENTS
1. What's In A Word?
What's in a Buzzword? Lucy Kellaway
"Eenie, meenie, minie, mo…" The Economist
What is Strategy? John Kay
Five P’s for Strategy, Henry Mintzberg
Beware of Strategy A. Inkpen and N. Choudhry
2. Swoted by Strategy
The other Tower of Babel Joseph Lampel
Strategy as a Little Black Dress Jeanne Liedtka
The CEO as Strategist Michael Porter
The manager as Orchestra Conductor?
The Tortoise and the Hare: a fable for senior executives John Kay
Jack's Turn Henry Mintzberg
3 STRATEGY CAREFULLY
The Revolution in Strategic Planning - John Byrne
Jack Welch on Planning - Jack Welch
The Seven Deadly Sins of Planning - I. Wilson
How To Build Scenarios - Lawrence Wilkinson
Forecasting Whoops
Plans in Case you are Stuck Karl Weick
The creation Anonymous
How to Plan A Strategy
Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung
Planning and Flexibility- Henry Mintzberg
Management and Magic - M.L.Gimpl and S.R. Dakin
4. FIGURING STRATEGY
Launching Strategy - Henry Mintzberg
Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke
The Soft Underbelly of Hard Data - Henry Mintzberg
The glory of numbers
Reversing the Images of the Growth Share Matrix - John Seeger
5. A VISION OF STRATEGY
To see or not to see
Imaging Strategy Henry Mintzberg and Frances Westley
Strategic Thinking as "Seeing" - Henry Mintzberg
Seeing a Symphony
The problem with problems Smullyan
Marketing Myopia - Henry Mintzberg
Recognizing the CEO as an Artist - Patricia Pitcher
Reflections of An Entrepreneur - Richard Branson
Entrepreneurship and Planning - A. Bhide
Managing quietly Henry Mintzberg
What My Mother Taught Me About Strategy - Joseph Lampel
6. INSIDE THE STRATEGIST’S HEAD
Biases and Limitations of Judgment: Humans - Spyros G. Makridakis
Biases and Limitations of Judgment: animals
Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka
The Man Vs the Machine Charles Krauthammer
Think Like a Grandmaster Kotov
The Emperor’s New Suit - Hans Christian Anderson
Turning Your Business Upside Down (Management expert Gary Hamel talks with Enron’s Ken Lay about what it’s like to launch a new strategy in the real world). - Gary Hamel
7. STRATEGY A STEP AT A TIME
Good managers Don't Make Policy Decisions H. Edward Wrapp
Backing into a brilliant strategy
We Need More Flies Making Strategy and Fewer Bees - Gordon Siu
Grow Strategies Henry Mintzberg
Strategies that Learn Gary Hamel
Strategy up and down
Book Review of Robert Burgelman's Strategy as Destiny - H. Schachter
Talk the Walk - Karl Weick
How to fight strategic wars - Napolean and One from Wellington
Looking a few steps back
8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON
Chess In the Real World - Felix Holt
Laws of Power - Robert Greene and Joost Elffers
Planning as Public Relations - Henry Mintzberg
| Erscheint lt. Verlag | 4.12.2008 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 136 x 14 mm |
| Gewicht | 280 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-13 | 9780273721840 / 9780273721840 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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