International Business

Challenges in a Changing World

Janet Morrison (Autor)

Buch | Softcover

608 Seiten

2008
Red Globe Press (Verlag)
978-1-4039-4563-1 (ISBN)

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Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.

This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION
Introduction: The Business Enterprise in the International Environment
Perspectives on Globalization
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Economic Environment
The Cultural Environment
The Political and Legal Environment
PART III: COMPETING IN THE GLOBAL MARKETPLACE
International and Regional Trade
Organizational and Strategic Change
Marketing
PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM
Supply Chains
Finance and Accounting
Innovation
PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS
Ecological Challenges for Business and Society
Corporate Social Responsibility
Global Governance.

Erscheint lt. Verlag	24.11.2008
Sprache	englisch
Maße	216 x 276 mm
Gewicht	1551 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4039-4563-2 / 1403945632
ISBN-13	978-1-4039-4563-1 / 9781403945631
Zustand	Neuware