Reputation Management Revised Edition

Elearn (Autor)

Buch | Softcover

112 Seiten

2008
Pergamon Flexible Learning (Verlag)
978-0-08-055742-7 (ISBN)

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

By Elearn, Elearn training company

introduction Having a good reputation counts; Chapter 1 Image and reputation; Chapter 2 Creating and managing a corporate image; Chapter 3 Creating and managing brand image; Chapter 4 Managing the internal image; Chapter 5 Managing the external image;

Erscheint lt. Verlag	22.12.2008
Reihe/Serie	Management Extra
Verlagsort	Oxford
Sprache	englisch
Maße	210 x 297 mm
Gewicht	426 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-08-055742-2 / 0080557422
ISBN-13	978-0-08-055742-7 / 9780080557427
Zustand	Neuware