Introduction to Hospitality

International Edition

John R. Walker (Autor)

Media-Kombination

656 Seiten

2008 | 5th edition
Pearson
978-0-13-606946-1 (ISBN)

Infos

For courses in Introduction to Hospitality.

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

Inhalt

PART 1: THE HOSPITALITY INDUSTRY AND TOURISM

1.      Welcome to the Hospitality Industry

2.      Tourism

PART 2: LODGING

3.      The Hotel Business

4.      Rooms Division Operations

5.      Food and Beverage Operations

PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES

6.      Restaurant Business

7.      Restaurant Operations

8.      Managed Services

9.      Beverages

PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT

10.  Recreation, Theme Parks, and Clubs

11.  Gaming Entertainment

PART 5: ASSEMBLIES AND EVENT MANAGEMENT

12.  Meetings, Conventions, Expositions

13.  Special Events

PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY

14.  Leadership and Management

15.  Marketing

16.  Human Resources

17.  Accounting, Finance and Cost Control

Produkt-Details

• Erscheint lt. Verlag: 17.4.2008
• Sprache: englisch
• Maße: 254 x 202 mm
• Gewicht: 1166 g
• Themenwelt: Wirtschaft
• ISBN-10: 0-13-606946-0 / 0136069460
• ISBN-13: 978-0-13-606946-1 / 9780136069461
• Zustand: Neuware