Competitive Strategy For Dummies
For Dummies (Verlag)
978-0-470-77930-9 (ISBN)
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
What Competitive Strategy actually is
The foundations of strategy and the five forces of competition
Assessing the competition and strategic management in action
Developing a competitive strategy
Looking to the future and mergers and acquisitions
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.
Introduction 1
Part I: Laying the Foundations of Competitive Strategy 7
Chapter 1: Gearing Up to Get Competitive 9
Chapter 2: Laying the Foundations of Strategy 23
Part II: Being Competitive 41
Chapter 3: Feeling the Effects of the Forces of Competition 43
Chapter 4: Scanning and Analysing Your Competitive Environment 61
Chapter 5: Looking to Leadership 85
Part III: Putting Strategic Management into Action 101
Chapter 6: Assessing Your Competition 103
Chapter 7: Appraising Investments 125
Chapter 8: Finessing Your Finances 147
Chapter 9: Matching Products and Services with Your Customers and Clients 167
Chapter 10: Putting Your Competition in Context 189
Part IV: Enhancing Your Competitive Strategy 203
Chapter 11: Pulling Together a Comprehensive Strategic Plan 205
Chapter 12: Defining and Establishing Organisation Structure and Culture 219
Chapter 13: Doing The Right Things: Ethics 237
Chapter 14: Wrangling with Risk 253
Part V: Looking Towards Your Future 275
Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers 277
Chapter 16: Getting the Big Picture: Globalisation 293
Chapter 17: Pointing Your Company Towards the Future 311
Part VI: The Part of Tens 325
Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action 327
Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment 333
Chapter 20: Ten Tips on Mergers and Acquisitions 339
Chapter 21: Ten (Or So) Top Ways to Manage Risk 347
Index 355
| Erscheint lt. Verlag | 2.4.2009 |
|---|---|
| Sprache | englisch |
| Maße | 193 x 239 mm |
| Gewicht | 726 g |
| Einbandart | Paperback |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-470-77930-6 / 0470779306 |
| ISBN-13 | 978-0-470-77930-9 / 9780470779309 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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