International Business

Strategy, Management, and the New Realities: International Edition

Tamer Cavusgil, Gary Knight, John Riesenberger (Autoren)

Media-Kombination

704 Seiten

2008
Pearson
978-0-13-712833-4 (ISBN)

Titel erscheint in neuer Auflage

Artikel merken

For undergraduate and graduate level International Business courses.

CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.

I. FOUNDATION CONCEPTS

1.       Introduction: What is International Business?

2.       Globalization of Markets and the Internationalization of the Firm

3.       Organizational Participants that Make International Business Happen

4.       Theories of International Trade and Investment

II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS

5.     The Cultural Environment

6.     The Country Level Political and Legal Systems

7.    Government Intervention in International Business

8.    Regional Economic Integration

9.     Understanding Emerging Markets

10. The International Monetary and Financial Environment

III.  STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS

11.    Global Strategy and Organization

12. Global Market Opportunity Assessment

IV.  ENTERING AND OPERATING IN INTERNATIONAL MARKETS

13. Exporting and Countertrade

14.   Foreign Direct Investment and Collaborative Ventures

15.   Licensing, Franchising and other Contractual Strategies

16.   Global Sourcing

V. FUNCTIONAL AREA EXCELLENCE

17.    Marketing In the Global Firm

18.    Human Resource Management in the Global Firm

19.    Financial Management and Accounting In the Global Firm

Opening Vignettes and Closing Cases at a Glance

MSBs at a Glance

A Guide to Using the CKR Knowledge Portal © (Laminated Insert)

Glossary (Subject/Author/Company Index)

The Educators Consortium: International Market Research and Competitive Intelligence

Erscheint lt. Verlag	5.2.2008
Sprache	englisch
Maße	279 x 214 mm
Gewicht	1452 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-13-712833-9 / 0137128339
ISBN-13	978-0-13-712833-4 / 9780137128334
Zustand	Neuware