How to Do Business in China: 24 Lessons to Make Working in China More Profitable

Nick Dallas (Autor)

Buch | Hardcover

128 Seiten

2008
McGraw-Hill Professional (Verlag)
978-0-07-159723-4 (ISBN)

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Highlights 24 lessons that can facilitate a corporation's entry into China. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, this title gives the reader the basic steps needed to plan effectively and efficiently.

The successful Mighty Manager series currently includes 15 titles: 5 titles describing attributes and strategies of various leaders (Lombardi, Welch, Powell, Buffet, Ghosn), the remaining 10 titles focus on problems that are faced by business leaders on a regular basis. These 15 titles have sold more than 125,000 copies—in little more than 24 months.How to do Business in China highlights 24 lessons that can facilitate a corporation’s entry into China. Bristling with amazing opportunities and considerable risks, engaging with China is inescapable for many firms. Tips on avoiding common mishaps and enhancing company preparedness are outlined.From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, How to Do Business in China, gives the reader the basic steps needed to plan effectively and efficiently.

Nick Dallas, Ph.D., is a China watcher and a well-traveled current affairs enthusiast with a multi-discipline background. Presently he is the national sales manager of McGraw-Hill Australias Professional trade division and lives in Melbourne, Australia.

Reihe/Serie	Mighty Manager
Sprache	englisch
Maße	135 x 211 mm
Gewicht	264 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-07-159723-9 / 0071597239
ISBN-13	978-0-07-159723-4 / 9780071597234
Zustand	Neuware