Corporate Social Responsibility Communication
Routledge (Verlag)
978-1-032-51325-6 (ISBN)
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Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.
This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections – core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence – it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.
The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.
Ganga S. Dhanesh (PhD, National University of Singapore) is Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.
Section 1: Essentials of CSR Communication 1. Enduring Principles of CSR and CSR Communication: A Stoic Reimagining 2. Rethinking Skepticism in CSR Communication: The Witness Standing By 3. Reflective Practice: Proposing the Reflective CSR Communication Framework Section 2: The Reflective Practice Of CSR Communication 4. Reflection-for-Action: Listening and Mapping Circles of Control 5. Reflection-for-Action: Creating CSR Communication Strategies 6. Reflection-in-Action: Implementing CSR Communication Strategies 7. Reflection-on-Action: Reviewing CSR Communication Processes and Outcomes Section 3: Special Contexts Of Reflective Practice 8. A Ringside View of CSR: Reflective CSR Communication and Employee Relations 9. Buffer or Boomerang: Reflective CSR Communication and Crises 10. Promises and Perils: Artificial Intelligence and Reflective CSR Communication
| Erscheint lt. Verlag | 1.6.2026 |
|---|---|
| Zusatzinfo | 1 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-032-51325-X / 103251325X |
| ISBN-13 | 978-1-032-51325-6 / 9781032513256 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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