Sustainable Customer Experience Design
Routledge (Verlag)
978-1-032-96432-4 (ISBN)
- Noch nicht erschienen (ca. Juni 2026)
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The book offers an innovative approach to successfully co-create experiences for (potential) customers based on combining insights and methods from the world of design and the social sciences. Moreover, it demonstrates how the experience economy and sustainable development both reinforce one another and create challenges that organisations and professionals can address through this approach.
This second edition has been updated to include:
An increased focus on sustainability, including social aspects of sustainable development.
Greater emphasis on the importance of evaluation and iteration in designing and staging experiences, as well as the added value of digital and hybrid touchpoints and experiences in relation to customer journey design.
Templates, tools and practical examples throughout to support learning and application in challenge-based education.
New international case studies by leading authors in the field of experiences and sustainability.
New online resources, including facilitation guidelines, templates and canvases such as the Experience Purpose Canvas, as well as weblinks related to tools, methods and exercises described within the book.
Combining design science, social science and a responsible marketing perspective into one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, as well as related fields.
Bert Smit is Extraordinary Professor Van Gogh Homeland at Breda University of Applied Sciences, the Netherlands and Senior Consultant at Ginder. Frans Melissen is Transversal Professor of Sustainability Transitions at Breda University of Applied Sciences, the Netherlands. Celiane Camargo-Borges is a Senior Lecturer and Researcher at Breda University of Applied Sciences, the Netherlands and a member of the Sustainability Transitions research group. Lauren Verheijen is an Educational Advisor and Researcher at Breda University of Applied Sciences, the Netherlands.
'Introduction. Part 1. Designing, Staging and Managing Experiences. 1. The Concept of Experiences. 2. Understanding your End Users. 3. Understanding the Design Process. 4. Designing Experiences. 5. Staging and Managing Experiences. Part 2. Sustainable Development and the Role of Businesses and Professionals. 6. Sustainable Development and Blurring Boundaries. 7. Sustainable Organisation Models and Principles. Part 3. Co-creating Sustainable Experiences. 8. Sustainability and Experiences: A Match Made in Heaven?. 9. Designing Sustainable Experiences and Organisations. 10. …Or Rather, the Epilogue.
| Erscheint lt. Verlag | 30.6.2026 |
|---|---|
| Zusatzinfo | 46 Line drawings, black and white; 7 Halftones, black and white; 53 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| Wirtschaft | |
| ISBN-10 | 1-032-96432-4 / 1032964324 |
| ISBN-13 | 978-1-032-96432-4 / 9781032964324 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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