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Future Management for Sustainable Prosperity - Anna Zarkada, Yioula Melanthiou

Future Management for Sustainable Prosperity

Regenerating Mindsets, Rethinking Strategic Agility
Buch | Hardcover
2026
Springer International Publishing (Verlag)
9783032158673 (ISBN)
CHF 164,75 inkl. MwSt
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This book offers a roadmap for designing and managing agile organisations that can thrive in the tech-driven, turbulent landscape of 21st-century despite the ongoing permacrisis. It regenerates mindsets by challenging the dominant management practices, which are based on 20th-century theories and are fast proving to be far from sustainable, and by offering sustainable prosperity as an alternative organisational goal that can be reached through the new management paradigm: Future Management.

Future Management is the innovative values-driven, value cocreating, mindful application of technology to develop novel approaches to the transformation of organisational design, business practices, corporate processes, and stakeholder relationship building and maintenance. It is the purpose of this book to thought-provoke readers by introducing the key trends, discussing the concepts, explaining the technologies and their applications, and visualising future scenarios that are shaping the future of Strategy and Management. The ideas, theories, and examples are presented in an innovative format. Relevant and enticing information is displayed in dyads of to-the-point illustrations and diagrams, which make a strong visual impact, and concise text, boxes, and vignettes with real-life cases and examples of applications.

The book explores the nexus of people and organisations with the sociopolitical environment and technology. As such, it is written primarily for managers, practitioners, and business consultants but is also relevant to academics, MBA and postgraduate students, and researchers who are seeking to mind-stretch towards the future which is already present.

Anna K. Zarkada is an Associate Professor of Integrated Marketing Communications with a specialisation in Services in the Department of Public Communication at the Cyprus University of Technology, Limassol, Cyprus. She has taught Marketing, Communication, and Business Ethics in the undergraduate and postgraduate programs of leading universities in Greece, the UK, Australia, India, Russia, and Japan. Her research has been presented in over 100 publications and has received several prizes and best paper awards. She is an active consultant and trainer for leading Greek and multinational companies, small businesses, government agencies and non-profit organizations on issues of corporate culture, marketing, communication, and sustainable development. She is an active consultant and trainer for leading companies and non-profit organizations on change management, corporate culture, marketing, cross-cultural and political communication, and sustainability.

Yioula Melanthiou, is an Assistant Professor of Marketing at the Cyprus University of Technology. She holds a PhD in marketing (University of Manchester, UK) and has been in academia since 2004 where she served as Head of the Department and Director of Doctoral Studies at the University of Nicosia, Cyprus. Her academic experience involves teaching marketing at all levels and supervising doctoral students. Her primary research interests are in the areas of social media marketing and Consumer Behaviour, presenting and publishing extensively on related topics. She has also served as research director and marketing consultant at a multinational company.

From A VUCA Environment to A Permacrisis World.- Out of the Permacrisis and towards Sustainable Prosperity.- Value And Values Make Organisations Sustainable.- Designing and Managing for Strategic Agility.

Erscheint lt. Verlag 26.5.2026
Reihe/Serie Future of Business and Finance
Zusatzinfo Approx. 180 p. 60 illus., 20 illus. in color.
Verlagsort Cham
Sprache englisch
Maße 155 x 235 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Schlagworte Applications • Business transformation for agility • Computer Science • Futurition management paradigm • Informatics • Management Innovation • Management in VUCA conditions • Managing sustainable business • Managing with AI, robots and big data • New technologies for management • Purpose-driven organizations • Strategic agility design • Sustainable business strategy • Sustainable Organizations • Value Cocreation • values-based management
ISBN-13 9783032158673 / 9783032158673
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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