Valuepack:International Economics:Theories, Themes and Debates/Marketing Communications:engagement, strategies and practice/Companion Website Student Access Card: Marketing Communications/Research Methods for Business Students

Kevin Lawler, Hamid Seddighi, Chris Fill, Mark Saunders, Adrian Thornhill (Autoren)

Media-Kombination

2007
Financial Times Prentice Hall
978-1-4058-9308-4 (ISBN)

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International Economics: Theories, Themes and Debates 1/E International Economics provides a modern and accessible analytical framework for understanding international events in economic relations. The book covers leading controversies in modelling exchange rates, new protectionism, strategic trade policies and new global developments including the Asia Pacific Rim and China. Marketing Communications: engagement, strategies and practice 4/E "Marketing Communications: engagement, strategies and practice" uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Companion Website Student Access Card: Marketing Communications 4/E Research Methods for Business Students 4/E In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance.

Erscheint lt. Verlag	24.9.2007
Verlagsort	Harlow
Sprache	englisch
Maße	191 x 253 mm
Gewicht	3866 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
ISBN-10	1-4058-9308-7 / 1405893087
ISBN-13	978-1-4058-9308-4 / 9781405893084
Zustand	Neuware