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The Business of Vegan Luxury - Mauro Fracarolli Nunes, Camila Lee Park

The Business of Vegan Luxury

Buch | Hardcover
140 Seiten
2026
Routledge (Verlag)
978-1-032-87664-1 (ISBN)
CHF 92,50 inkl. MwSt
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This book is the first in-depth, holistic examination of the vegan movement within the luxury industry. It will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour and business ethics, to professionals in the luxury industry.
The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industry. Combining historical, theoretical and managerial perspectives, the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.

The book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right which, for a long time, remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. The book provides a comprehensive analysis of the subject, covering topics such as the market for vegan luxury, sustainability, innovation, and the future trajectory of the industry.

This unique book will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour and business ethics, to professionals in the luxury industry.

Mauro Fracarolli Nunes holds a PhD in Management from the École Doctorale de Management Panthéon-Sorbonne / ESCP Europe, Paris, France, and an MSc in Management from Fundação Getulio Vargas (FGV–EAESP), São Paulo, Brazil. He is an Associate Professor at EDC Paris Business School, France and co-founder of the International Society for Luxury Management (ISLUX). Camila Lee Park holds a PhD in Management from the École Doctorale de Management Panthéon-Sorbonne / ESCP Europe, Paris, France, and an MSc in Management from Fundação Getulio Vargas (FGV–EAESP), São Paulo, Brazil. She is an Associate Professor at EDC Paris Business School, France and co-founder of the International Society for Luxury Management (ISLUX).

1. An Introduction to Veganism 2. The Luxury Industry 3. Vegan Luxury 4. Raw Materials and Inputs for Vegan Luxury Products 5. Producing Vegan Luxury 6. Strategies and the Market for Vegan Luxury 7. Vegan Luxury and Sustainability 8. Vegan Luxury and Innovation 9. The Future of Vegan Luxury 10. Lessons Learned

Erscheint lt. Verlag 20.3.2026
Reihe/Serie Routledge Studies in Luxury Management
Zusatzinfo 1 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 138 x 216 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-032-87664-6 / 1032876646
ISBN-13 978-1-032-87664-1 / 9781032876641
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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