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50 Management Ideas You Really Need to Know

Edward Russell-Walling (Autor)

Buch | Hardcover

208 Seiten

2007
Quercus Publishing (Verlag)
978-1-84724-150-4 (ISBN)

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The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

Zusatzinfo	Illustrations, black and white
Verlagsort	London
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-84724-150-6 / 1847241506
ISBN-13	978-1-84724-150-4 / 9781847241504
Zustand	Neuware