Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa
Springer International Publishing (Verlag)
978-3-032-14173-6 (ISBN)
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This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption.
Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.
Professor Emelia Amoako Asiedu is an Associate Professor and Heads the Department of Marketing at the Ghana Communication Technology University. She has a PhD in Public Administration and Policy Management. Her research areas are public sector performance management, leadership and employee engagement, entrepreneurship and occupational health, and safety management. Dr Richard Kofi Asravor is Senior Lecturer and Head of the Economics Department at the Ghana Communication Technology University. He has a PhD in Applied Agricultural Economics and Policy. His research areas include the impact of HIV/AIDS on economic growth, farm-level climate adaptation strategies, technology and managerial performance of farm operators. Professor George Oppong Appiagyei Ampong is the Dean of the GCTU Business School, Ghana. He has a PhD in Business Administration from the Business University of Costa Rica and an MSc in Health Services Planning and Management from KNUST. His research areas covers entrepreneurship, strategic management, and corporate governance. Professor Robert Ebo Hinson is a Professor of Marketing at the University of Ghana. He has a PhD in Marketing and a Doctoral degree in International Business. His current areas of research are services management, e-business, marketing practice, corporate social responsibility (CSR), and international business.
Chapter 1: Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa The Realities of Post COVID-19 ERA.- Chapter 2: Entrepreneurship and Innovation in Ghana - Post Covid-19 Realities.- Chapter 3: Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprise (SME s).- Chapter 4: Technology and Digitization in Small and Medium-Sized Enterprises in Ghana: Impact on Financial Performance.- Chapter 5: Sustainability marketing, social responsibility, ethics, and SME performance: the moderating role of government regulations.- Chapter 6: Leveraging Digital Technologies for Enhanced Complaint Management In Delivery Service SMEs: Insights From Ghanaian Consumer Behaviour.- Chapter 7: SMEs in the 4th Industrial Revolution: A Marketing Shift.- Chapter 8: The Role and Relevance of Marketing in Small and Medium-Sized Enterprises (SMEs) in Africa.- Chapter 9: Strategic Marketing Planning in Small and Medium-Sized Enterprises (SMEs).- Chapter 10: The role of digital advertising and AI-based public relations in Brand promotions: Conceptual Framework.- Chapter 11: Financial management among SMEs in Africa: The Ghanaian Case.- Chapter 12: The Role Entrepreneurial Orientation And Social Media Marketing On SMEs Performance.- Chapter 13: Building A Strong Online Presence For Small And Medium Enterprises: An Emerging Market Perspective.- Chapter 14: Chatbots and AI-based marketing as a digital marketing communication strategy for SMEs in Africa: Conceptual Framework.- Chapter 15: Dynamics of Small and Medium Enterprises' Borrower Characteristics and Credit Risk in Ghana.- Chapter 16: Conclusion and Reflections.
| Erscheint lt. Verlag | 14.3.2026 |
|---|---|
| Zusatzinfo | Approx. 225 p. 20 illus., 10 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| Schlagworte | Africa • Covid-19 • Entrepreneurship • Relationship Marketing • Small and Medium-sized Enterprises • sustainability • Technology |
| ISBN-10 | 3-032-14173-7 / 3032141737 |
| ISBN-13 | 978-3-032-14173-6 / 9783032141736 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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