Public Relations

Strategies and Tactics: United States Edition

Dennis L. Wilcox, Glen T. Cameron (Autoren)

Buch | Hardcover

612 Seiten

2008 | 9th edition
Pearson (Verlag)
978-0-205-58148-1 (ISBN)

Infos

Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

Inhalt

Part 1: Role

Chapter 1: What Is Public Relations?

Chapter 2: The Evolution of Public Relations

Chapter 3: Ethics and Professionalism

Chapter 4: Public Relations Departments and Firms

Part 2: Process

Chapter 5: Research

Chapter 6: Program Planning

Chapter 7: Communication

Chapter 8: Evaluation

Part 3: Strategy

Chapter 9: Public Opinion and Persuasion

Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises

Chapter 11: Reaching a Multicultural and Diverse Audience

Chapter 12: Public Relations and the Law

Chapter 13: New Technologies in Public Relations

Part 4: Tactics

Chapter 14: News Releases, Media Alerts, and Pitch Letters

Chapter 15: Radio, Television, and the Web

Chapter 16: Media Interviews, News Conferences, and Speeches

Part 5: Application

Chapter 17: Corporations

Chapter 18: Politics and Government

Chapter 19: Global Public Relations
Chapter 20: Nonprofit Organizations

Chapter 21: Education

Chapter 22: Entertainment, Sports, and Travel

 

Produkt-Details

• Erscheint lt. Verlag: 13.3.2008
• Sprache: englisch
• Maße: 256 x 213 mm
• Gewicht: 1332 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-205-58148-X / 020558148X
• ISBN-13: 978-0-205-58148-1 / 9780205581481
• Zustand: Neuware