The Metaverse Era: Reinventing Customer Engagement and Digital Marketing (eBook)
340 Seiten
Bentham Science Publishers (Verlag)
979-8-89881-036-8 (ISBN)
The Metaverse Era: Reinventing Customer Engagement and Digital Marketing gives a timely exploration of the dynamic intersection of immersive technologies and digital marketing strategies in the age of virtual transformation. As businesses adapt to evolving consumer behaviors, this book examines how the Metaverse-through tools like VR, AR, blockchain, and gamification-is reshaping customer engagement, branding, and market presence. Spanning a range of timely topics, the chapters address marketing in virtual environments, the role of immersive storytelling, the adoption of Metaverse strategies in retail and finance, and the ethical implications of data use in digital ecosystems. Real-world applications, case studies, and bibliometric analyses provide a rich foundation for understanding how businesses can leverage digital innovation to craft impactful, future-forward marketing experiences. Key features: Explores VR, AR, and blockchain applications in marketing. Presents strategies for brand engagement in immersive environments. Examines ethical and privacy considerations in virtual spaces. Offers insights from global case studies and research trends. Guides marketers through Metaverse integration and strategic planning.
The Metaverse Era: Reinventing Customer Engagement and Digital Marketing gives a timely exploration of the dynamic intersection of immersive technologies and digital marketing strategies in the age of virtual transformation. As businesses adapt to evolving consumer behaviors, this book examines how the Metaverse-through tools like VR, AR, blockchain, and gamification-is reshaping customer engagement, branding, and market presence. Spanning a range of timely topics, the chapters address marketing in virtual environments, the role of immersive storytelling, the adoption of Metaverse strategies in retail and finance, and the ethical implications of data use in digital ecosystems. Real-world applications, case studies, and bibliometric analyses provide a rich foundation for understanding how businesses can leverage digital innovation to craft impactful, future-forward marketing experiences. Key features: Explores VR, AR, and blockchain applications in marketing. Presents strategies for brand engagement in immersive environments. Examines ethical and privacy considerations in virtual spaces. Offers insights from global case studies and research trends. Guides marketers through Metaverse integration and strategic planning.
List of Contributors
| Abdul Ghani Faiyyaz | Department of Commerce, SRM University, Sikkim, India |
| Abdullah Malik | Department of Commerce, JAIN Online, Jain (Deemed to be University), Bengaluru, India |
| Abhilasha Singh Upadhyaya | Jaipuria Institute of Management, Jaipur, Rajasthan, India |
| Amit Joshi | Guru Nanak Khalsa Institutes of Technology and Management- Technical Campus, Yamunanagar (Haryana), India |
| Ankita Gupta | Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India |
| Abhijit Vhatkar | Global Business School and Research Centre, Dr. D. Y. Patil Vidyapeeth, Pune, India |
| A. Dixit | Department of Electronics & Communication Engineering, IET, Bundelkhand University, Jhansi, Uttar Pradesh, India |
| Brijendra Singh Yadav | School of Law & Legal Affairs, Noida International University, India |
| Deepanshi Aggarwal | Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India |
| Fazla Rabby | Stanford Institute of Management and Technology, Sydney, Australia |
| Indira Bhati | MM Institute of Management, Maharishi Markandeshwar (Deemed to be University), Mullana, Ambala, Haryana, India |
| Jyoti Mahajan | MBA department, I.T.S, Mohan Nagar, Ghaziabad, India |
| Jaya Sharma | Department of Commerce, Guru Nanak Khalsa Institute of Technology and Management, Yamuna Nagar, Haryana, India |
| Jasminal Kaur | Chandigarh Business School of Administration, Chandigarh Group of Colleges, Landran, Punjab, India |
| Kamaljeet Kaur | MM Institute of Management, Maharishi Markandeshwar (Deemed to be University), Mullana, Ambala, Haryana, India |
| Lavisha | MM Institute of Management, Maharishi Markandeshwar (Deemed to be University), Mullana, Ambala, Haryana, India |
| M. Tanzeem Raza | School of Management Science, Maulana Abul Kalam Azad University of Technology, West Bengal, India |
| Mohammad Ahsan Khan | Department of Finance and Banking, College of Business Administration, Jazan University, Jazan, KSA |
| Mike Rayner | School of Sport, Health and Exercise Science, University of Portsmouth, Portsmouth, United Kingdom |
| M. Govardhan Reddy | Department of Management Studies, Aditya Engineering College(A), Surampalem, East Godavari District Andhra Pradesh, India |
| Nitin Saxena | Department of Management Studies, Institute of Technology and Science, Mohan Nagar, Ghaziabad (UP) 201007, India |
| Neha Sabharwal | MBA department, I.T.S, Mohan Nagar, Ghaziabad, India |
| Naznin | Department of Humanities and Social Sciences, Quantum University, Roorkee, Uttarakhand, India |
| Puneet Kumar | Department of Management Studies, Institute of Technology and Science, Mohan Nagar, Ghaziabad (UP) 201007, India |
| Pallavi Bhardwaj | Department of Commerce and Finance, Quantum University, Roorkee, Uttarakhand, India |
| Pravin Chavan | Global Business School and Research Centre, Dr. D. Y. Patil Vidyapeeth, Pune, India |
| Rupali Khurana | Department of Commerce and Finance, Quantum University, Roorkee, Uttarakhand, India |
| Rishabh Jain | Center for Management Studies, Symbiosis International (Deemed) University, Noida, Uttar Pradesh, India |
| Rajit Verma | MM Institute of Management, Maharishi Markandeshwar (Deemed to be University), Mullana, Ambala, Haryana, India |
| Ravi Chandra | Department Of Management Studies, Vardhaman College of Engineering, Kacharam, Shamshabad, Telangana, India |
| Rupinder Singh | Chitkara University Institute of Engineering and Technology, Chitkara University, Rajpura, India |
| Rajit Verma | MM Institute of Management, Maharishi Markandeshwar (Deemed to be University), Ambala, Haryana, India |
| Ravish Arora | MM Engineering College, Maharishi Markandeshwar (Deemed to be University), Ambala, Haryana, India |
| Srikrishna Swaroop VT | Department of Commerce, JAIN Online, Jain (Deemed to be University), Bengaluru, India |
| Sardar Mohammadi | Department of Physical Education, Faculty of Social and Humanity Sciences, University of Kurdistan, Kurdistan, Iran |
| Seyyed Iman Ghaffarisadr | Department of Sport Management and Biomechanics, Faculty of Educational Sciences, University of Mohaghegh Ardabili, Ardabil, Iran |
| Shiv Sagar Vishwakarma | Department of Management, PSIT College of Higher Education, Kanpur, India |
| Santosh Kumar Pandey | Department of Management, PSIT College of Higher Education, Kanpur, India |
| Surendra Tiwari | Department of Management Studies, Institute of Technology and Science, Mohan Nagar, Ghaziabad (UP) 201007, India |
| Sachin Chauhan | Department of Management Studies, COER University, Roorkee, Uttarakhand, India |
| Singh K. Vinod | Department of Electronics & Communication Engineering, IET, Bundelkhand University, Jhansi, Uttar Pradesh, India |
| Simerjeet Singh Bawa | Chitkara Business School, Chitkara University, Rajpura, Punjab, India |
| Tapsi Rana | Department of Humanities and Social Sciences, Quantum University, Roorkee, Uttarakhand, India |
| V.C. Jeyaratha | Department of Commerce, Holy Cross Home Science College, Thoothukudi, Tamil Nadu, India |
| Vinay Pal Singh | Department of Commerce and Finance, Quantum University, Roorkee, Uttarakhand, India |
| Vinaytosh Mishra | Institute of AI in Healthcare, College of Healthcare Management & Economics, Gulf Medical University, Ajman, United Arab Emirates |
| Vilis Pawar | Global Business School and Research Centre, Dr. D. Y. Patil Vidyapeeth, Pune, India |
| Y. Suryanarayana Murthy | Department of Management Studies, Vardhaman College of Engineering, Shamshabad, Telangana, India |
| Erscheint lt. Verlag | 23.9.2025 |
|---|---|
| Sprache | englisch |
| Themenwelt | Wirtschaft |
| ISBN-13 | 979-8-89881-036-8 / 9798898810368 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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