Introduction to Business (eBook)

For a Sustainable and Entrepreneurial Future

Emma L. Murray, Christopher P. Neck, Heidi M. Neck (Autoren)

eBook Download: EPUB

2026 | 2., Second Edition
Sage Publications (Verlag)
978-1-0719-6694-5 (ISBN)

Infos

Introduction to Business: For a Sustainable and Entrepreneurial Future engages and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray encourage readers to see themselves in the world of business and develop the mindset and skill set they need to succeed. The updated Second Edition features a diverse set of examples and cases, from inspiring startups and small businesses to corporations, illustrating how businesses can prosper and create positive impact.This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.Instructors, see how Vantage works! Take a brief self-guided tour with our interactive demoSimulation-Based LearningAvailable only in Sage Vantage, assignable simulation activities offer students an engaging, hands-on way to deepen their understanding of core concepts and sharpen their decision-making skills using workplace scenarios. Aligned with learning objectives and tailored to each chapter, these activities provide students with immediate feedback to enhance their learning and build their confidence.

Inhalt

List of Case Studies
Preface
Acknowledgments
About the Authors
Part I: Business in a Sustainable and Entrepreneurial World
Chapter 1: The Business of Business
What Is Business?
The Economics of Business
The Building Blocks of a Business
Balancing Profit and Purpose
The Future of Work
In Review
Key Terms
Chapter 2: Business Impact, Entrepreneurship, and Ethics
Growth Mindset
Principle 1—Environmental and Social Impact
Principle 2—Entrepreneurial Thinking
Principle 3—Ethical Behavior
In Review
Key Terms
Chapter 3: Business Without Borders
Global Business Today
Conducting Business in Other Countries
Multinational Corporations in the Global Economy
Working Across Cultures
Models to Improve Your Cultural Awareness
In Review
Key Terms
Part II: Block 1 The Product and Service Offering
Chapter 4: Business Creation
Entrepreneurship Is the Economic Engine of Society
Types of Entrepreneurship
Starting With Idea Generation
From Idea to Strong Business Opportunity
In Review
Key Terms
Chapter 5: Business Models
The Four Parts of a Business Model
Types of Business Models
The Business Model Canvas
Business Model Disruption
In Review
Key Terms
Part III: Block 2 Markets and Customers
Chapter 6: Marketing
Marketing and the Marketing Mix
Modern Marketing Is Digital Marketing
Content Marketing
Influencer Marketing
Data-Driven Marketing Decisions
In Review
Key Terms
Chapter 7: Customers and Market Segments
How Customers Create Markets
Consumer Behavior and Buying Decisions
The Buying Process
Market Segmentation
In Review
Key Terms
Chapter 8: Sales
Businesses Don’t Exist Without Sales
The Sales Cycle
Popular Sales Techniques
Sales Tools
In Review
Key Terms
Part IV: Block 3 Structure and Strategy
Chapter 9: Organizational Structure
The Role of Organizational Structure
Traditional Organizational Structures
Contemporary Organizational Structures
Primary Factors in Determining Structural Type
In Review
Key Terms
Chapter 10: Organizational Culture
Organizational Culture
Organization Mission, Vision, and Values
Dimensions of Organizational Culture
Employee Fit with Organizational Culture
Symbols of Organizational Culture
In Review
Key Terms
Chapter 11: Business Strategy for Competitive Advantage
Business Strategy for Competitive Advantage
Strategic Analysis Tools
Strategy Frameworks
The Industry Life Cycle Curve and Popular Growth Strategies
Managing Disruption and Uncertainty
Strategic Planning: Putting It Altogether
In Review
Key Terms
Part V: Block 4 People Inside the Business
Chapter 12: Management and Leadership
The Functions and Skills of Managers
Management Roles and Styles
Leaders Versus Managers
Motivation Through Leadership
Emotional Intelligence for Leadership Effectiveness
In Review
Key Terms
Chapter 13: Human Resources
Why Human Resources Matters
Recruitment and Selection
Onboarding and Training Employees
The Performance Management Process
Compensation
Standing Out and Progressing Your Career
In Review
Key Terms
Chapter 14: Communication in Business
Communication Is a Process
Forms of Communication
Barriers to Effective Communication
Listening Skills for Effective Communication
Communicating Within the Organizational Structure
Persuasive Communication
In Review
Key Terms
Part VI: Block 5 Performance
Chapter 15: Operations, Production, and the Supply Chain
Why Operations Matter
The Production Process
The Supply Chain
Service Operations
Approaches to Improving Operations
In Review
Key Terms
Chapter 16: Accounting and Financial Statements
Accounting is the Language of Business
The Three Major Financial Statements
Analyzing Performance: Ratio Analysis
In Review
Key Terms
Chapter 17: Financial Management
Financial Management Overview
Financial Planning
Equity Financing
Debt Financing
Internal Financial Controls
In Review
Key Terms
Chapter 18 : Data, Systems, and Business Analytics
Data Powers Business Analytics
The Business Analytics Cycle
Types of Business Analytics
Business Analytics Challenges
Data Privacy and Security
In Review
Key Terms
Appendix A: Economics Basics
Appendix B: Business Law Basics
Appendix C: The Business Impact Project
Appendix D: Personal Finance Supplement: Credit and Debt Payoff Project
Glossary
Endnotes
Index

Produkt-Details

• Erscheint lt. Verlag: 13.1.2026
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: business fundamentals • Christopher P. Neck • Emma L. Murray • Heidi M. Neck • Intro Business • Introduction to Business • Principles of Business
• ISBN-10: 1-0719-6694-4 / 1071966944
• ISBN-13: 978-1-0719-6694-5 / 9781071966945