Innovation Management and New Product Development

Paul Trott (Autor)

Buch | Softcover

616 Seiten

2008 | 4th edition
FT Press (Verlag)
978-0-273-71315-9 (ISBN)

Infos

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Inhalt

Part One: Innovation management
Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study)
Chapter Two: Economics and Market Adoption
Chapter Three: Managing Innovation Within Firms (Rewritten)
Chapter Four: Innovation and Operations Management (R Noble)
Chapter Five: Managing Intellectual property

Part Two: Managing technology and knowledge
Chapter Six: Managing Organisational Knowledge (New Case Study)
Chapter Seven: Strategic Alliances And Networks
Chapter Eight: Management of Research & Development
Chapter Nine: Managing R&D projects (New case study)
Chapter Ten: Open Innovation and Technology Transfer

Part Three: New Product Development
Chapter Eleven: Product & Brand Strategy
Chapter Twelve: New Product Development (New Case Study)
Chapter Thirteen: Packaging and Product Development
Chapter Fourteen: New Service Innovation
Chapter Fifteen: Market Research and its Influence on New Product Development
Chapter Sixteen: Managing the New Product Development Process

Produkt-Details

• Erscheint lt. Verlag: 4.3.2008
• Sprache: englisch
• Maße: 189 x 244 mm
• Gewicht: 1170 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-71315-9 / 0273713159
• ISBN-13: 978-0-273-71315-9 / 9780273713159
• Zustand: Neuware