Essentials of Pricing Analytics
Tools and Implementation with Excel
Seiten
2026
|
2nd edition
Routledge (Verlag)
978-1-032-98981-5 (ISBN)
Routledge (Verlag)
978-1-032-98981-5 (ISBN)
- Noch nicht erschienen (ca. Februar 2026)
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This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.
Beyond theoretical perspectives, this second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, this updated edition features new content on subscription models, two-sided markets, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.
This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.
Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.
Beyond theoretical perspectives, this second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, this updated edition features new content on subscription models, two-sided markets, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.
This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.
Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.
Erik Haugom is Professor in Business Administration at the University of Inland Norway. Per Kristian Alnes is a Senior Researcher at the Eastern Norway Research Institute at the University of Inland Norway.
1. Introduction 2. Fundamentals of Price Theory 3. Segmentation and Price Differentiation 4. Break-even Analysis 5. Price Sensitivity and Willingness-to-Pay 6. Empirical Estimations of Price-response Functions 7. Price Optimization 8. Case Study: Optimal Prices of Movie Theatre Tickets 9. Markdown Optimization 10. The Hedonic Pricing Model 11. Revenue Management 12. Big Data and Pricing Analytics 13. Monte Carlo Simulation for Pricing Decisions 14. Conjoint Analysis for Pricing Decisions 15. Acceptance, Ethics and the Law
| Erscheint lt. Verlag | 9.2.2026 |
|---|---|
| Reihe/Serie | Mastering Business Analytics |
| Zusatzinfo | 67 Tables, black and white; 73 Line drawings, black and white; 95 Halftones, black and white; 168 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-032-98981-5 / 1032989815 |
| ISBN-13 | 978-1-032-98981-5 / 9781032989815 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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