Digital Marketing Mastery 2025 (eBook)

The Complete Playbook for Beginners to Experts

Brian Ward (Autor)

eBook Download: EPUB

2025 | 1. Auflage
196 Seiten
Publishdrive (Verlag)
978-0-00-100254-8 (ISBN)

Infos

Digital Marketing Mastery 2025 is a field-tested, up-to-the-minute playbook that turns today's chaotic digital landscape into a clear, repeatable growth system. Whether you're launching your first campaign or scaling an established brand, this book shows you exactly how to design strategy, deploy AI, and execute across channels to lower acquisition costs, lift conversions, and build a high-ROI marketing engine. What makes it different? It's relentlessly practical. Every chapter moves from why to how, pairing modern frameworks with step-by-step execution, tool stacks, and real-world case studies-from e-commerce CRO to enterprise analytics. You'll go beyond buzzwords and learn to orchestrate cohesive customer journeys that work in 2025's privacy-first, AI-driven reality. Inside, you'll learn how to:
- Build a winning strategy fast:Use the RACE framework (Reach, Act, Convert, Engage) to align channels, content, and budgets with clear, measurable goals.
- Harness AI where it counts: Deploy generative, predictive, and automation tools to scale content, personalize experiences, and optimize campaigns in real time.
- Win search with intent: Master SGE/AI overviews, voice queries, and topic clusters to capture high-converting traffic-not just rankings.
- Create content that sells 24/7:Turn thought leadership into a pipeline with formats that educate, entertain, and convert across video, interactive, and written media.
- Master social prospecting: Use platform-specific playbooks for LinkedIn, TikTok, Instagram, YouTube, and X to build community, spark demand, and drive revenue.
- Turn email into a digital sales call:Architect lifecycle automation (welcome, nurture, hot lead, trial, renewal, and upsell) that feels personal at scale.
- Double e-commerce revenue without more traffic: Apply CRO psychology, product page best practices, and checkout optimization to unlock immediate gains.
- Make influencer partnerships perform: Select authentic partners, co-create content that resonates, and prove ROI with airtight attribution.
- Become truly data-driven: Build dashboards that matter, implement multi-touch attribution, and apply analytics for faster, smarter decisions.
- Integrate for compounding advantage: Stand up a CDP, unify tech, and follow a 12-month roadmap to omnichannel orchestration that reduces CAC and boosts LTV. You also get a curated tools directory, ready-to-use frameworks and checklists, a case study template, and a compliance primer-so you can implement with confidence. If you want a single, comprehensive resource to plan, execute, measure, and scale modern marketing-this is the playbook. Read it, apply it, and watch your acquisition costs fall while revenue, retention, and lifetime value rise.

Produkt-Details

• Erscheint lt. Verlag: 9.8.2025
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-00-100254-6 / 0001002546
• ISBN-13: 978-0-00-100254-8 / 9780001002548