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Foundations of Business, Cengage International Edition

Buch | Softcover

564 Seiten

2026 | 8th edition
South-Western College Publishing (Verlag)
979-8-214-50500-8 (ISBN)

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Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business, Cengage International Edition" 8th Edition, helps you prepare for your career by breaking down complex business topics into clear, easy-to-follow lessons that connect to real-world trends and challenges. Explore areas like marketing, management, social media, finance and entrepreneurship and discover how emerging technologies like AI, automation and blockchain are transforming the business landscape. Build adaptable leadership and decision-making skills and learn how today’s economy, ethics and global trends impact business. Examples, stats and interactive tools like MindTap make learning more engaging and practical, so you’re not just memorizing terms, you’re learning how to think like a business professional. Whether you're planning to run your own business or join a global company, this course will give you the foundation you need to succeed.

Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Chapters.
17. Understanding Personal Finances and Investments.
18. Enhancing Union-Management Relations.
Online Appendices.
Appendix A Careers in Business.
Appendix B Risk Management and Insurance.
Appendix C Business Law, Regulation, and Taxation.

Erscheint lt. Verlag	3.2.2026
Verlagsort	Florence
Sprache	englisch
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-13	979-8-214-50500-8 / 9798214505008
Zustand	Neuware