It Just Works
The Nine Simple Rules of Apple's Success
Seiten
2026
MacMillan Business (Verlag)
978-1-0350-8200-1 (ISBN)
MacMillan Business (Verlag)
978-1-0350-8200-1 (ISBN)
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An insider’s account of Apple’s defining commitment to simplicity and how that drives its leadership, culture and global success.
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.
This book will show you how to:
Uncover problems that your customers don't even know they have.
Harness psychology to make your products attractive.
Craft a compelling product vision and build a culture that supports it.
Communicate with a clarity that cuts through the noise.
Master simplicity to build products that customers crave.
Drawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.
This book will show you how to:
Uncover problems that your customers don't even know they have.
Harness psychology to make your products attractive.
Craft a compelling product vision and build a culture that supports it.
Communicate with a clarity that cuts through the noise.
Master simplicity to build products that customers crave.
Drawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.
Neil West is a former Apple veteran who spent sixteen years at the centre of the company's digital revolution. As Apple's Head of Music in the UK and Europe for a decade, he grew iTunes into the world’s largest music retailer. He then served as Head of Apple Services for southern Europe, overseeing a billion-dollar business that included App Store, Apple Music, Apple TV+, Fitness+, Apple Books and more. It Just Works is his first book.
| Erscheint lt. Verlag | 27.8.2026 |
|---|---|
| Sprache | englisch |
| Maße | 153 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-0350-8200-4 / 1035082004 |
| ISBN-13 | 978-1-0350-8200-1 / 9781035082001 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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