Metaverse Dynamics

Exploring the Intersection of Technology, Business Transformation, and User Experience

Vikas Tripathi, Durgesh Agnihotri (Herausgeber)

Buch | Hardcover

320 Seiten

2026
Emerald Publishing Limited (Verlag)
978-1-83662-667-1 (ISBN)

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The Metaverse is emerging as a transformative force, reshaping industries, consumer behaviour, and societal interactions in the era of digital transformation. Metaverse Dynamics: Exploring the Intersection of Technology, Business Transformation, and User Experience offers a deep exploration of the Metaverse phenomenon, its evolution, and its profound implications for businesses, individuals, and society. This interdisciplinary collection delves into the technological, sociological, and cultural foundations of the Metaverse, tracing its conceptual roots from science-fiction, to its contemporary realities. Each chapter unpacks the intricate interplay of advanced technologies—NFTs, Web 4.0, Augmented Reality (AR), and Virtual Reality (VR)—and their collective potential to revolutionize industries across sectors.

Blending theoretical insights with empirical analysis and real-world case studies, Metaverse Dynamics offers a practical guide to understanding and navigating the Metaverse. The book investigates the strategic imperatives, challenges, and opportunities presented by digital transformation, highlighting the role of AR and VR in optimizing business operations and enhancing customer experiences. A vital resource for researchers, practitioners, and policymakers, Metaverse Dynamics pushes the discourse forward, fostering innovation and informed decision-making in an increasingly digital world.

Vikas Tripathi is a Professor and Head at G.L. Bajaj Institute of Technology and Management, Greater Noida. Durgesh Agnihotri is an Associate Professor in the Department of Management Studies at G.L. Bajaj Institute of Technology and Management, Greater Noida.

Chapter 1. Industry 5.0 and Digital Transformation: The Convergence of Humanity and Technology; Divyanshi Yadav and Sebya Yadav

Chapter 2. Metaverse and Avatar: A Bibliometric Analysis; Shruti Traymbak, Jyoti Gaur, and Suesh Kumar Pandey

Chapter 3. Innovation in Communication and Networking Field: Luminous Future as Metaverse; Shalini Dubey, Vineet Sengar, Shweta Singh, Manikant Dubey, and Swami Prasad Saxena

Chapter 4. Ethics in the Metaverse: Examining the Effects and Consequences on Society; Ankit Garg, Surabhi Singh, Deepti Verma, Swati Tripathi, and Pankaj Chauhan

Chapter 5. Securing the Metaverse: Ethical, Societal, and Regulatory Imperatives; Rifat Kamasak, Baris Yalcinkaya, Deniz Palalar Alkan, and Ugur Bati

Chapter 6. Metaverse Ecosystem: Analyzing the Impact of Privacy Concerns, Ethical Dilemmas, User Engagement on Economic Growth and Technological Advancements; Anshul Agrawal, Vibhanshu Jha, and Ved Prakash

Chapter 7. Synergy and Discord: Exploring the Influence of AI-Driven Digitization on Markets and Workforces in the Metaverse Era; Monika Singh, Manjeet Kumar, and Swati Srivastava

Chapter 8. Economic Sustainability of Metaverse; Arvind Nath Sinha, Satish Kumar, Rajneesh Khare, Nivedita Singh, Pankaj Priyadarshi, and Ambika Prasad Pandey

Chapter 9. Adaptation of Metaverse Banking Services in India: A Structural Equation Modelling Approach; Sudha Swaroop, Shaivya Dixit, and Himadri Srivastava

Chapter 10. Evolving Financial Services: Metaverse Banking as Catalysts for Financial Inclusion in the Virtual Business World; R.V. Naveenan, Brahmadev Panda, Shubham Mittal, and Ravindra Babu

Chapter 11. Shaping Consumer Behavior and Purchasing Decisions in the Evolving Metaverse; Vijay Prakash Gupta, Chandra Shekhar Singh, and Santosh Kumar

Chapter 12. Decoding the Influence of Metaverse Brand Engagement on Real-World Purchase Intentions: An Empirical Analysis of Pre-Adoption Behavior in Emerging Technology Ecosystems; Ved Prakash, Anshul Agrawal, and Rashi Kesh

Chapter 13. The Evolution of Marketing in the Metaverse: Insights into Marketing 6.0; Ruchika Rastogi and Samridhi Kapoor

Chapter 14. Revolutionizing Healthcare in the Metaverse: A Blockchain-Powered Approach to Privacy and Decentralization; Rajneesh Khare, Yogesh Sharma, Nivedita Singh, and Rajeev Sijariya

Chapter 15. Leveraging the Metaverse for Sustainable Higher Education: Exploring AI-Driven Virtual Learning Environment and Enhanced Educational Access; Manuha Nagpal, Dipti Singh, and Nitesh Rawat

Chapter 16. Sustainability in the Metaverse: Navigating the Future of Virtual Worlds; Richa Banerjee, Narendra Singh Chaudhary, and Subeer Banerjee

Erscheint lt. Verlag	6.2.2026
Verlagsort	Bingley
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-83662-667-3 / 1836626673
ISBN-13	978-1-83662-667-1 / 9781836626671
Zustand	Neuware