Sports Publicity
Seiten
2007
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-8302-9 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-8302-9 (ISBN)
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Offers practical insight to the aspects of effective public relations within a sport organization. This book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various media.
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media.
Featuring chapters that emphasize and instruct regarding the importance of good writing and speaking, this book also looks at themse such as:
how to effectively deal with international media
the expectations of non-American press with American athletes
how non-American athletes deal with American media
respecting traditions and avoiding stereotypes
This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector.
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media.
Featuring chapters that emphasize and instruct regarding the importance of good writing and speaking, this book also looks at themse such as:
how to effectively deal with international media
the expectations of non-American press with American athletes
how non-American athletes deal with American media
respecting traditions and avoiding stereotypes
This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector.
Joseph Favorito, Vice President, Communications, International Fight League
1. Explaining the business … where it was, where it is now 2. Getting started and building contacts/volunteerism 3. Reading, writing and speaking…and not just in English 4. How and what to pitch 5. Working in the colleges 6. Working with a professional team 7. Working with an individual sport and athlete 8. The Leagues and National Governing Bodies 9. Women’s Sports and Athletics 10. Event PR 11. Multi-national sports 12. Working in the minors 13. Working in the major markets 14. The agency side 15. What’s Next? The new age” of sports PR
| Reihe/Serie | Sport Management in Practice Series |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 567 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7506-8302-3 / 0750683023 |
| ISBN-13 | 978-0-7506-8302-9 / 9780750683029 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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