Starting and Running a Business All-in-One For Dummies
John Wiley & Sons Ltd (Verlag)
9780470516485 (ISBN)
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Dan Matthews is co-author of Starting and Running an Online Business For Dummies and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.
Introduction. Book I: Where to Start? Chapter 1: Preparing for Business. Chapter 2: Being Your Own Boss. Chapter 3: Can You Do the Business? Chapter 4: Starting Your Business Plan. Chapter 5: Establishing Your Starting Position. Chapter 6: Researching Your Customers, Competitors, and Industry. Book II: Money in Mind. Chapter 1: Finding the Money. Chapter 2: Figuring Out Financials. Chapter 3: Cash Flows and the Cash Flow Statement. Chapter 4: Forecasting and Budgeting. Book III: Getting the Staff. Chapter 1: Staying on the Right Side of the Law. Chapter 2: Finding Person Friday - Advertising and Interviewing. Chapter 3: Employing People Successfully. Chapter 4: Disciplining and Dismissing Staff. Chapter 5: Paper Money, Money Paper - Payslips and Deductions. Chapter 6: Inspiring Employees to Better Performance. Chapter 7: Coaching and Development. Chapter 8: Tackling Performance Appraisals. Book IV: How Not to Cook the Books. Chapter 1: Working for Yourself Can Be Less Taxing. Chapter 2: Filling In and Filing Your Self Assessment Form. Chapter 3: Getting Down to Bookkeeping Basics. Chapter 4: Controlling Your Books, Your Records, and Your Money. Chapter 5: Producing a Profit and Loss Statement. Chapter 6: Developing a Balance Sheet. Book V: Bigging Up Your Business. Chapter 1: Taking a Closer Look at Customers. Chapter 2: Marketing Your Wares. Chapter 3: Writing a Marketing Plan. Chapter 4: Brochures, Press Ads, and Print. Chapter 5: Signs, Posters, and More. Chapter 6: Public Relations and Word of Mouth. Chapter 7: Planning Your Business Web Site. Chapter 8: Choosing and Equipping Your New E-Business. Chapter 9: E-Marketing. Book VI: Getting Bigger. Chapter 1: Thinking Strategically. Chapter 2: Managing More Than One Product. Chapter 3: Improving Performance. Chapter 4: Franchising for Growth. Chapter 5: TV and Radio Ads (or Your Own Show!). Chapter 6: Becoming a Great Manager. Index.
| Erscheint lt. Verlag | 14.9.2007 |
|---|---|
| Verlagsort | Chichester |
| Sprache | englisch |
| Maße | 188 x 236 mm |
| Gewicht | 1275 g |
| Einbandart | Paperback |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-13 | 9780470516485 / 9780470516485 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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