Navigating Brand Activism (eBook)

Jag Sheth, Can Uslay (Autoren)

eBook Download: EPUB

2025
324 Seiten
Taylor & Francis (Verlag)
978-1-040-38613-2 (ISBN)

Infos

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand: Why some purpose-driven brands are winning hearts, minds, and market share How to differentiate your brand in a crowded marketplace through activism How to spot authentic activism from mere marketing ploys The future of brand activism and its potential to create a better world The potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution Most importantly, when and when not to engage in brand activism. Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.

Produkt-Details

• Erscheint lt. Verlag: 29.7.2025
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• ISBN-10: 1-040-38613-X / 104038613X
• ISBN-13: 978-1-040-38613-2 / 9781040386132