MARKET DYNAMICS AND STRATEGIES IN A POST-CRISIS WORLD (eBook)

Navigating a World in Flux

Vinita S Sahay, Chandan Parsad, Raveesh krishnankutty (Herausgeber)

eBook Download: EPUB

2025
496 Seiten
World Scientific Publishing Company (Verlag)
978-981-12-9211-8 (ISBN)

Infos

This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID-19 pandemic is one such example of an ongoing global crisis with multifaceted dimensions. As it unfolded on top of a range of pre-existing health, socio-political and economic crises, the pandemic forced every company to adapt to every twist and turn. Similarly, most crises call for institutions to be flexible and agile to meet the challenges head on. Through case studies rooted in real life scenarios, this book seeks to highlight the most critical questions that leaders need to ask and answer: What might not and should not return to normal? What are the new superior ways of operating during such times in contrast to the old routines? By answering these questions, leaders will learn to reorient, rediscover, and restructure existing practices to manage their businesses effectively.

Contents:

• COVID-19 Panic Buying Behaviour: Individual Differences among Consumers (Nimmy Lovely George and M Rakesh Krishnan)
• Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook (Shaply Abdul Kareem, D Yuvaraj, S Aswini Priya, Pulidindi Venugopal, and S Anjani Devi)
• Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour (N Muhammed Sajid, Meera Peethambaran, and K Jiyas)
• A Study on Consumer Behaviour towards Digital Food App Services in India (Kritika Mahensaria and Supriyo Patra)
• Consumers' Online Shopping Behaviour: A Post-COVID-19 Analysis in India (Mallika Srivastava, Mudita Sinha, and Biranchi Narayan Swar)
• Substantial Changes in Consumer Buying Behaviour in the Post-Covid World (Tania Chauhan)
• A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India (Reetika Jain)
• A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth (Jyoti and Sarvesh Kumar)
• Digital Migration and Survival of Fashion Industry Post-New Normal (Jahanvi and Meenakshi Sharma)
• Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19 (Rahul Khandelwal)
• Impact of Social Media during COVID-19 Using Binary Logistic Model (Rachna Bansal, Prabhat Mittal, and Priti Verma)
• Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India (G V Sobha and P Sridevi)
• COVID-19: A Blessing in Disguise for Social Commerce in India (Dawn Jose and E Sulaiman Ebrahimkunju)
• Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study (Harshvardhan N Bhavsar)
• Indian Teens' Buying Behaviour towards E-Commerce (Ruchika Dawar, Sonika Siwach, and Sapna Sehrawat)
• Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post Covid-19 (Chahat Jain, Pallavi (Joshi) Kapooria, and Saurabh Singh)
• Sustainable Development through Green Marketing: Application and Its Environmental Importance (Pavnesh Kumar and Ravindra Kumar)
• Effect of Subjective and Objective Knowledge on Consumers' Willingness to Purchase Health Insurance during COVID-19 Pandemic (Tanuj Mathur)
• Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak (Subhodeep Mukherjee, Chittipaka Venkataiah, Manish Mohan Baral, and Sharad Chandra Srivastava)
• Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths (Preeti Mehra and Tanvirul Islam Mahim)
• Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry (Sukhpreet Kaur, Deepa Guleria, and Gurvinder Kaur)
• Clustering and Topic Modelling of Business Research Trends during COVID-19 (Rohit Bhuvaneshwar Mishra and Hongbing Jiang)
• Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic (Shatrughna Ojha, Vandana Dubey, and Claire Buisson)
• Exploring the Impact of Organizational Culture on Employee Performance (Saloni Devi and Garima Kohli)
• Mindfulness Practices and Their Essentiality for Teachers (Pooja Deshmukh)
• Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis (Rizwana Rafiq and Mir Insha Farooq)
• Analyzing Business and Functional Areas of 'Didi Ki Rasoi': A JEEViKA Initiative (Mrinal Keshri and Yash Kumar)
• A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic (Ashutosh Dubey and Arif Khan)
• Impact of Online Reputation on Neobank Adoption during COVID-19 (Puneett Bhatnagr, Anupama Rajesh, and Richa Misra)
• Technological Developments and Innovations to Drive the Post-COVID-19 World Economy (Shyam Sundar Panigrahi)
• Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19 (Supriya Singh and Alka Lalhall)

Readership: Advanced undergraduate and graduate students, researchers and practitioners in the fields of marketing, consumer behaviour and general business management.

Vinita Sahay is a professor and Director at the Indian Institute of Management (IIM), Bodh Gaya (India), in the area of marketing management. Prior to joining IIM Bodh Gaya, she was associated with the Indian Institute of Management Raipur and the Institute of Management Technology (IMT), Ghaziabad, as a professor in the area of marketing management. Her areas of interest are service marketing, retail management, customer value & customer satisfaction, and trust & relationships in supply chain. She has published research papers in various journals, like Energy Economics, Journal of Business and Management, Journal of Marketing Analytics, Journal of Information and Knowledge Management Systems, International Journal of Retail & Distribution Management, Marketing Intelligence & Planning, etc.She has worked on many projects, including the Government of Chhattisgarh's Sahakari Dugdh Utpadak Mahasang, the Chhattisgarh State Cooperative Marketing Federation Ltd., the Airport Authority, TEQIP for the Ministry of Human Resource Development, and the Ministry of Tourism (Government of Bihar). In addition to that, she was honoured with the Business School Affair Award as well as the Dewang Mehta B-School Award for the Best Teacher in Selling Management. In addition to that, she has served as the chairperson of conference sessions, as well as the facilitator of corporate training and faculty development programmes.Chandan Parsad is an Assistant Professor in the Marketing department at Indian Institute of Management (IIM) Bodh Gaya. Dr. Parsad received his Fellow Title (Doctorate) from Indian Institute of Management Raipur. Previously, he worked as a faculty member in the Rajagiri Business School Kochi, Kerala. He holds an MBA in the area of Software Enterprise Management from C-DAC (Ministry of IT), Noida and Bachelors in Instrumentation Engineering from Maharishi Dayanand University Rohtak. Prior to completing his PhD, he worked as an engineer in a steel manufacturing industry. During his doctoral work, he investigated how different personality of the consumer impact their impulsive buying nature. He has published more than fifty research papers and case studies.He has worked on projects of the World Bank and the Ministry of Tourism (Government of Bihar). He has also chaired conference sessions and conducted corporate training as well as faculty development programs. His current teaching, research and practice interest areas are marketing, business research, mindful marketing, marketing analytics, and sales and distribution.Raveesh Krishnankutty is an Assistant Professor in the Finance and Accounting Department at Indian Institute of Management (IIM) Bodh Gaya. He received his PhD and MPhil from ICFAI University Tripura. Before joining IIM Bodh Gaya, he worked as an Assistant Professor at ICFAI Business School Hyderabad and Rajagiri Business School. He does research in corporate finance and financial economics banking. He has published research paper in national and international journals also presented research paper at national and international conferences.Aviral Kumar Tiwari is Associate Professor and Chairperson Research & Publications at the Indian Institute of Management (IIM) Bodh Gaya, India and CEENRG Research Fellow, Department of Land Economy, University of Cambridge, UK, Research Fellows at Laboratoire d'Economie d'Orléans (LEO–CNRS), University of Orleans, France and University of Economics Ho Chi Minh City, Vietnam. Prior to joining IIM Bodh Gaya, he worked as Associate Professor at Rajagiri Business School (RBS), India and Montpellier Business School (MBS), Montpellier, France, from which he received his post-doctorate degree. He has published widely in peer-reviewed international journals and contributed more than 100 ABDC-A & A* research papers so far.He is the only Economist included from India in the career ranking of World's top 2% scientists list of 2021 published by Stanford University Study. He is ranked at the first position in India as a researcher by IDEAS. He is one of the Highly Cited Researchers 2020, 2022 and 2023 by Clarivate™ of Web of Science™. He is one of the recipients of the M J Manohar Rao Award (for young econometrician) for 2014 from The Indian Econometric Society, 2015. He is Life member, the Indian Economic Association, India, and a member at several other international associations such as International Association for Energy Economics (IAEE), USA, Association for Comparative Economic Studies, USA, Western Economic Association International, USA etc. He holds different editorial positions in more than 10 journals of international repute (ABDC, Scopus and ABS indexed journals), including Prague Economic Papers, International Journal of Emerging Markets, and Energy Economics, among others.

Produkt-Details

• Erscheint lt. Verlag: 8.4.2025
• Reihe/Serie: WS SERIES NEW PARADIGM SUSTAIN BIZ ECO EMERGIN MKT
• Verlagsort: Singapore
• Sprache: englisch
• Themenwelt: Wirtschaft
• ISBN-10: 981-12-9211-6 / 9811292116
• ISBN-13: 978-981-12-9211-8 / 9789811292118