Successful Change Communication
Kogan Page Ltd (Verlag)
978-1-3986-2491-7 (ISBN)
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Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.
Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organizations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns employees with strategic priorities.
Written by acclaimed communication leader Rachel Miller, the book reframes change communication as a leadership discipline rooted in data-led decision making, stakeholder insight and enterprise readiness. Through expert interviews, real-world examples and a lifecycle-based structure, it shows how to plan, implement and evaluate communication strategies that deliver measurable value across the organization.
You'll learn how to:
- Apply strategic models that support governance, risk management and leadership visibility
- Deliver informed communication strategies for restructures, CEO transitions and organizational redesign
- Use data-led insights to assess employee impact and optimize decision making
- Implement tools for reviewing, evaluating and improving communication ROI across the change lifecycle
- Strengthen alignment between employees and the C-suite during periods of turbulence
With a powerful blend of strategic insight, practical frameworks and expert perspectives, Successful Change Communication enables senior leaders to communicate with clarity and confidence, ensuring change delivers sustainable results.
Themes include: change leadership, governance models, strategic communication, enterprise transformation, AI impact, organizational resilience
Rachel Miller is an internationally recognized authority on Internal Communication (IC), based in London, UK. A former journalist, with more than 20 years' IC experience she advises many of the world's best-known companies through her consulting business, All Things IC. She is a Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations (CIPR) and was awarded CIPR's President's Medal in 2020. Rachel is a keynote speaker, Candid Comms podcast host and industry thought leader in the University of Florida's IC Research Hub. She also authored Internal Communication Strategy with Kogan Page.
Chapter - 00: Introduction to successful change communication;
Section - ONE: Change readiness and planning;
Chapter - 01: Debunking change to create clarity - unpicking the history, myths and models;
Chapter - 02: Creating connections during change - why change communication is vital;
Chapter - 03: Laying the foundations for change - using organizational insights to prepare for change;
Chapter - 04: Planning complicated change - designing for certainty and cohesion during multiple changes;
Section - TWO: Confident change communication;
Chapter - 05: Confident change communication - implementing change through effective internal communication;
Chapter - 06: Influencing and leading change - increasing relevancy and enhancing employee experience;
Section - THREE: Reviewing and measuring change;
Chapter - 07: Measuring and evaluating change - managing expectations and focusing on outcomes
Chapter - 08: Reviewing change - using analysis for revision and continuous improvement;
Chapter - 09: Preparing for future change - thinking ahead, using technology and upskilling;
| Erscheint lt. Verlag | 3.4.2026 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| ISBN-10 | 1-3986-2491-8 / 1398624918 |
| ISBN-13 | 978-1-3986-2491-7 / 9781398624917 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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