Strategic Communication for Impactful Partnership
Routledge India (Verlag)
978-1-041-06522-7 (ISBN)
Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government, and market by aligning their complementary strengths.
Grounded in global research and informed by theory and industry practices, the book provides an in-depth analysis of important aspects critical in building multi-sectoral partnerships. It underlines why successful and sustainable partnerships must be initiated with a clear and shared vision, proper planning, and nurtured with care while employing strategic communication to facilitate the entire process. Through clearly articulated case studies, practical tools and techniques, and adaptable frameworks, the authors demonstrate how communication must be intentionally designed and responsive to evolving contexts and how these tools and strategies can be applied in one’s professional work.
This book will be of great interest to researchers, academics, and professionals in communication studies, public relations, organisational communication, governance, public policy and administration, political science, sociology, and business and management studies.
Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA’s Centre for Development Management and Communication (CDMC). Ruchi Tewari is an Associate Professor—Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean—Marketing, Communication, and Public Affairs. Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.
List of Figures
List of Tables
Foreword
Preface
Acknowledgements
1 Strategic Communication in Building Social Impact Partnerships
2 Social Impact Triad: Civil Society, Government, and Market
3 Strategic Partnership Building and Multi-Stakeholder Engagement
4 Understanding People-Centric Impact
5 Social Impact Communication
6 Building Evidence-Based Communication Strategy 1
7 Storytelling Techniques for Impactful Strategic Communication
8 Hands-on Skills in Strategic Communication
Index
| Erscheinungsdatum | 17.10.2025 |
|---|---|
| Zusatzinfo | 11 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 360 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Pädagogik ► Sozialpädagogik | |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-041-06522-1 / 1041065221 |
| ISBN-13 | 978-1-041-06522-7 / 9781041065227 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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