OPEN-Question Selling: Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It

Jeff Gee, Val Gee (Autoren)

Buch | Softcover

240 Seiten

2007
McGraw-Hill Professional (Verlag)
9780071484725 (ISBN)

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By asking four types of questions - Operational, Problem, Effect, and Nail Down - you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales. This guide shows how to use Open Question Selling throughout the sales process.

Build stronger relationships with customers through the OPEN Questioning technique

By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales.

This hands-on guide shows how to use OPEN Question Selling throughout the sales process, from getting in the door to handling objections to making the close. With more than 100 sample questions and end-of-chapter exercises, you'll soon be on your way to building winning customer relationships.

Jeff Gee is a popular motivational speaker and trainer with over 20 years' experience. Val Gee is an instructional designer, an ordained priest, and a regular contributor to Training magazine.

Erscheint lt. Verlag	16.6.2007
Sprache	englisch
Maße	127 x 201 mm
Gewicht	245 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780071484725 / 9780071484725
Zustand	Neuware