Karma Queens, Geek Gods, and Innerpreneurs
Seiten
2007
McGraw-Hill Professional (Verlag)
978-0-07-147791-8 (ISBN)
McGraw-Hill Professional (Verlag)
978-0-07-147791-8 (ISBN)
Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing.
What really makes consumers tick?
It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.
Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!
Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:
Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own “brand,” they find their inspiration within themselves
By using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.
What really makes consumers tick?
It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.
Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!
Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:
Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own “brand,” they find their inspiration within themselves
By using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.
Consumer Eyes has been a leading Brand and Innovation consultancy for over 13 years. The Consumer Eyes Team is led by Ron Rentel. Ron is also a co-founder of BuzzBack, an online market research company. Ron leads a group of creative, forward-thinking individuals that bring a diverse set of skills to every project. Consumer Eyes creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution/tactics.
| Erscheint lt. Verlag | 16.6.2007 |
|---|---|
| Sprache | englisch |
| Maße | 155 x 234 mm |
| Gewicht | 653 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-147791-8 / 0071477918 |
| ISBN-13 | 978-0-07-147791-8 / 9780071477918 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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