Valuepack:Strategic Management: Concepts11 with Principles of Marketing p11.

Fred R. David, Philip R. Kotler, Gary Armstrong (Autoren)

Media-Kombination

2006
Pearson Education Limited
978-1-4058-5431-3 (ISBN)

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Strategic Management: Concepts, 11/e Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Principles of Marketing, 11/e The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Verlagsort	Harlow
Sprache	englisch
Maße	215 x 254 mm
Gewicht	2576 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4058-5431-6 / 1405854316
ISBN-13	978-1-4058-5431-3 / 9781405854313
Zustand	Neuware