Promotion in the Merchandising Environment

Kristen K. Swanson, Judith C. Everett (Autoren)

Buch | Hardcover

560 Seiten

2007 | 2nd Revised edition
Fairchild Books (Verlag)
978-1-56367-551-5 (ISBN)

Infos

Presents an introduction to the promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. This book aims to take a global perspective by using international examples.

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Promotion in the Merchandising Environment, 2nd edition is a comprehensive guide introducing promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective.

Autor

Kristen K. Swanson teaches fashion merchandising at Northern Arizona University. Professional memberships include the American Collegiate Retailing Association, International Textiles and Apparel Association and the Travel Tourism Research Association. Judith Everett is Associate Professor of fashion merchandising at Northern Arizona University, where she has been a faculty member since 1979. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.

Produkt-Details

• Erscheint lt. Verlag: 1.10.2007
• Verlagsort: London
• Sprache: englisch
• Maße: 203 x 254 mm
• Gewicht: 1323 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-56367-551-X / 156367551X
• ISBN-13: 978-1-56367-551-5 / 9781563675515
• Zustand: Neuware