IMC PlanPro Handbook featuring IMC PlanPro Software

ALTO PALO, Kenneth E. Clow, Donald E. Baack (Autoren)

Media-Kombination

195 Seiten

2007 | 3rd edition
Prentice Hall
978-0-13-199812-4 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

Erscheint lt. Verlag	19.1.2007
Zusatzinfo	Illustrations
Verlagsort	Upper Saddle River
Sprache	englisch
Maße	279 x 213 mm
Gewicht	522 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-13-199812-9 / 0131998129
ISBN-13	978-0-13-199812-4 / 9780131998124
Zustand	Neuware