The Fisherman's Guide to Selling

Making the Sale, Hook, Line, and Sinker

Joseph DiMisa (Autor)

Buch | Softcover

224 Seiten

2007
Adams Media Corporation (Verlag)
978-1-59337-746-5 (ISBN)

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Explains strategies used for catching everything from small fish to big game fish. This work includes sales tips, useful checklists and fishing metaphors complement the content to describe a successful sales process.

Cast the right bait, and reel in the sales! Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In "The Fisherman's Guide to Selling", DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from: knowing what the fish (clients) are biting; keeping the tackle box full; casting a wide net and checking the lines; and preparing for rough seas ahead.

Joseph DiMisa has 15 years of experience in Direct Sales and Marketing Management, Training, Operations, Compensation and Quota Setting, Strategy Planning, and Telephone Sales. He has consulted with startup and large organizations including BellSouth, Chase Manhattan, and Cingular. DiMisa is currently head of the Sales and Marketing Practice at Sibson Consulting, a division of the Segal Company.

Erscheint lt. Verlag	25.5.2007
Zusatzinfo	Illustrations
Verlagsort	Holbrook, MA
Sprache	englisch
Maße	127 x 215 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-59337-746-0 / 1593377460
ISBN-13	978-1-59337-746-5 / 9781593377465
Zustand	Neuware