The Chinese Consumer Market
Chandos Publishing (Oxford) Ltd (Verlag)
978-1-84334-332-5 (ISBN)
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Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.
Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.
| Reihe/Serie | Chandos Asian Studies Series |
|---|---|
| Verlagsort | Witney |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 520 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie | |
| ISBN-10 | 1-84334-332-0 / 1843343320 |
| ISBN-13 | 978-1-84334-332-5 / 9781843343325 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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