Digital Platformization and Effects on Corporate Branding

European Sports and Cultural Networks

Genni Perlangeli (Autor)

Buch | Hardcover

144 Seiten

2025 | Unabridged edition
Cambridge Scholars Publishing (Verlag)
9781036442149 (ISBN)

Infos

In recent years, digital transformations have received growing attention from all those who, in various ways, are interested in the issues of deciding and acting in organized contexts. This book proposes a reflection on the developments that are taking place in these years in the field of digital platforms and their added value in terms of sustainability, by using the leverage of corporate branding. The platform-based model is now embedded in everyday life, bringing technological, social, and trade changes. Assessing the sports, cultural, and creative sectors' performance remains challenging, particularly when dealing with different networks.

Autor

Genni Perlangeli is an assistant professor in Branding and Digital Marketing at La Sapienza University, Italy. Her PhD thesis, titled Doctor Europaeus, was discussed with Lund University, Sweden, and Université Libre de Bruxelles, Belgium. The author researches topics such as branding, cultural, sport and social network, and digital transformation. She is currently a member of a research group for the Italian Ministry about a "Country of Origin, Made in Italy" study report.

Produkt-Details

• Erscheint lt. Verlag: 1.4.2025
• Verlagsort: Newcastle upon Tyne
• Sprache: englisch
• Maße: 148 x 212 mm
• Themenwelt: Mathematik / Informatik ► Informatik ► Netzwerke
• Themenwelt: Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-13: 9781036442149 / 9781036442149
• Zustand: Neuware