Web Commerce Technology Handbook

Daniel Minoli (Autor)

Buch | Softcover

528 Seiten

1997
McGraw-Hill Professional (Verlag)
9780070429789 (ISBN)

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This guide shows corporate network administrators how to plan, implement, and maintain an Internet commerce centre, bringing together in one volume the information needed in order to design, build and ensure effective performance of the systems supporting the commercial application.

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.

Part I: Overview.Electronic Commerce Environment and Opportunities.Modes of Electronic Commerce.Approaches to Safe Electronic Commerce.Electronic Cash and Electronic Payment Schemes.Part II: Security.Internet/Intranet Security Issues and Solutions.MasterCard/Visa Secure Electronic Transaction.E-mail and Secure E-mail Technologies for Electronic Commerce.Part III: Internet and Web Site Establishment.Internet Resources for Commerce.Internet Resources: A Travelogue of Web Malls.Part IV: Advertising on the Internet: Issues and Technologies.Electronic Publishing Issues, Approaches, Legalities, and Technologies.Appendices Index.

Erscheint lt. Verlag	16.11.1997
Reihe/Serie	McGraw-Hill Computer Communications Series
Zusatzinfo	Illustrations
Sprache	englisch
Maße	188 x 234 mm
Gewicht	953 g
Themenwelt	Mathematik / Informatik ► Informatik ► Software Entwicklung
	Informatik ► Theorie / Studium ► Kryptologie
	Mathematik / Informatik ► Informatik ► Web / Internet
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-13	9780070429789 / 9780070429789
Zustand	Neuware