Operators Are Standing By

Michael Planit (Autor)

Buch | Softcover

220 Seiten

2007
McGraw-Hill Professional (Verlag)
9780071470285 (ISBN)

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Reveals the author's strategies for increasing sales through infomercials, radio ads, home shopping channels, catalogs, direct mail, and the Internet. This guide shows how to master various things from choosing a marketing method, formulating pricing, and analyzing sales data to utilizing customer information, and trimming overhead costs.

As Seen On TV!

Tap into the power of direct response marketing

How many times has this happened to you?

You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax…

Everything you need to know is right here!

Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You'll learn how to:

DEVELOP YOUR IDEA and create a product that really sellsGRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the InternetINCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Introduction

Part 1: What are you Selling? (1/3 of book)

1: Acting on your Idea

2: Designing, Developing, and Market Testing Your Product

3: Legal Issues

Part 2: Sure-Fire Direct Response Marketing Techniques (2/3 of book)

4: Your Offer

5: Taking and Fulfilling Orders

6: Infomercials

7: Direct Mail

8: Radio Ads

9: Catalogs

10: Home Shopping Channels

11: Another Option for Marketing Your Money

12: Analyzing Yours Results

Appendix: Company Directory

Part Two: Sure-

Zusatzinfo	20 Illustrations
Sprache	englisch
Maße	152 x 224 mm
Gewicht	315 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780071470285 / 9780071470285
Zustand	Neuware