The Innovation Navigator

Transforming Your Organization in the Era of AI, Expanded Edition

Tucker J. Marion, Sebastian Fixson (Autoren)

Buch | Softcover

296 Seiten

2025
University of Toronto Press (Verlag)
978-1-4875-7121-4 (ISBN)

Artikel merken

The expanded edition of The Innovation Navigator integrates the latest AI advancements, updated case studies of current companies, and practical strategies to transform organizational capabilities in the modern world of digital innovation.

The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.
With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.
This updated edition provides practical frameworks for applying AI across the original four key innovation modes – specialist, venture, community, and network – and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.

Tucker J. Marion is an associate professor of entrepreneurship and innovation at Northeastern University. Sebastian Fixson is the founding faculty director of Babson’s DBA program and a professor of Innovation and Design at Babson College.

Foreword
Prologue
1. The Calm Waters of the Past: Managing Innovation in Organizations in the 20th Century
2. Technological and Social Change Create the “Perfect Storm” for Innovation
3. AI: Innovation’s Supercharger
4. The Four Modes of Innovation in the AI Era
5. The Specialist Mode
6. The Venture Mode
7. The Community Mode
8. The Network Mode
9. The Multimodal Organization
10. Rethinking KPIs in the Age of AI
11. Implementation, Trust, and Skill Development in the Age of AI
12. Concluding Thoughts and Shanties

Erscheinungsdatum	01.11.2025
Zusatzinfo	5 illustrations
Verlagsort	Toronto
Sprache	englisch
Maße	152 x 229 mm
Gewicht	340 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4875-7121-6 / 1487571216
ISBN-13	978-1-4875-7121-4 / 9781487571214
Zustand	Neuware