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How Do I Generate Visual Data? - Harriet Shortt, Samantha Parsley

How Do I Generate Visual Data?

A Guide for Business and Management Research
Buch | Hardcover
184 Seiten
2025
Edward Elgar Publishing Ltd (Verlag)
978-1-83910-682-8 (ISBN)
CHF 148,35 inkl. MwSt
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This insightful book examines seven core visual techniques as methods of primary data generation for research projects. It provides guidance and support to students conducting projects in the field of business and management, emphasizing the involvement of participants in the process.

Harriet Shortt and Samantha Parsley trace the social science heritage of visual methods and analyze fresh perspectives on their students’ case studies. They explore key epistemologies, delving into ethical considerations and the kinds of research questions visual methods are well suited to answering. The book outlines technical concerns and features photographs from the authors’ own research projects to bring theories to life. It also includes an up-to-date literature review of published studies using visual methods, concluding with a future-orientated discussion on benefits and challenges of using these approaches.



How Do I Generate Visual Data? is a vital guide for students and academics in business, sociology, anthropology, psychology, and a range of humanities and social science subjects. It supplies helpful checklists and examples that will greatly benefit educators, researchers and students.

Harriet Shortt, Professor and Head of Knowledge Exchange, Bath Spa University and Samantha Parsley, Professor of Organisation Studies, School of Organisation, Systems and People, University of Portsmouth, UK

Contents
1 Introduction: how do I generate visual data?
2 Visual methods and research philosophy
3 Visual research design, selection, access, ethics, and
‘writing-up’
4 Generating visual data for student projects – case
study examples
5 Visual studies in business and management research
6 The benefits and challenges of generating visual data –
looking to the future
References
Glossary

Erscheinungsdatum
Reihe/Serie Elgar Dissertation Companions
Verlagsort Cheltenham
Sprache englisch
Maße 138 x 216 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Allgemeines / Lexika
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-83910-682-4 / 1839106824
ISBN-13 978-1-83910-682-8 / 9781839106828
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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