Global Marketing:A Decision-oriented approach and Interpretive Simulations Discount Voucher.

Svend Hollensen (Autor)

Media-Kombination

2006
Financial Times Prentice Hall
978-1-4058-5426-9 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

Global Marketing: A decision-orientated approach, 3/ Comprehensive and user-friendly, Global Marketing: A Market-Responsive Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. Interactive Sim Disc Voucher

Erscheint lt. Verlag	19.9.2006
Verlagsort	Harlow
Sprache	englisch
Maße	194 x 263 mm
Gewicht	1476 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4058-5426-X / 140585426X
ISBN-13	978-1-4058-5426-9 / 9781405854269
Zustand	Neuware